Brand Manager | FMCG | Delhi
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Product Manager
Function: Marketing
Location: Delhi
Reporting to: Group Product Manager
Educational Qualification: MBA (Tier 1/ B schools)
Experience: Minimum 2 Years as Brand Manager
Desired Competencies: Basic understanding of marketing of brands creative sight towards the function
Key Responsibilities:
The role has Brand understanding and is involved the process of defining the brand positioning the brand and creating a communication platform for a set of brands within the category.
Business Planning
Work closely with the category head in the process of building a brand strategy and managing the annual planning process for the brand including budgets forecasts etc.
Brand Communication
Work closely with the Category head in the process of creating communication strategies for the brand including advertisements modes content consumer activations contests and promotions.
Helps execute projects (including contests on ground implementation with agencies seating) of marketing properties / promotion events e.g. Filmfare.
Brand Commercials
Advertising & sales promotion spends: Supervise the A&SP spends at product and sub product level with an approval from the Category head and the Marketing head. Largely responsible for dispensing of funds.
Pricing: Lead the process by understanding competition and identifying opportunities for price increase or decrease. Responsible for profitability of each brand in the portfolio by working along with commercial team. Suggest solutions on pricing or pack sizes and get approvals from the operational team for the same.
Lead the project of price reduction along with the Technical team.
Brand Innovation
Works closely with the GPM on preparing 3-year strategy and annual brand plans on products to be launched.
Is a part of a project team on consumer research (along with the CMI) to generate qualitative and quantitative insights on taste and texture of a product and analyze consumer response.
Prepares concept note and prepare draft charter with the help of assigned multifunctional resources on packaging development. Follow up with Legal to check on Branding Claims and Artwork. Lead the consumer validation of the concept sample. Provide design artworks for development.
Draft briefs for the market research agency for consumer research related to the Brand. Prepare QREs based on objective. Provide inputs into selection of respondents and participates in research & provides feedback to R&D on research results.
Brand Operations
Leads management of creative and media agencies for all promotions / advertisements.
Coordinates with supply chain on new product launches for inputs on new material new laminates to be sourced etc.
For launch and re-launch provides a channel wise activation plan (including which outlets where the product should be placed how much to be placed etc.).
Leads projects on Market and competitive insights (including market share for each product presence of competition in similar brands opportunities for extension etc.) supervised typically by the Group Product managers.
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
