Digital Marketer- Healthcare

Nairobi - Kenya

Monthly Salary: KES 80000 - 100000

Experience Required: 4-5years

Posted on: 9 days ago

Vacancies: 1 Vacancy

Job Summary

Job Summary:
The Digital Marketer will be responsible for developing and managing our digital marketing strategies with a focus on social media content creation and lead generation. The ideal candidate will have experience in social media management content marketing and digital advertising to grow brand awareness and attract potential clients.

Key Responsibilities:

Develop manage and optimize digital marketing campaigns across Facebook Instagram and Google Ads to generate qualified leads for home care programs.
Create engaging SEO-friendly content and b visuals for social media blogs and websites to boost brand awareness and drive audience engagement.
Monitor and manage social media channelsresponding promptly to comments inquiries and messages to maintain a professional and caring brand tone.
Track analyze and report campaign performance metrics including lead generation engagement rates and conversion data using tools like Meta Ads Manager and Lead management CRM.
Optimize ad creatives copy and landing pages for improved click-through and conversion rates.
Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
Conduct market and audience research to identify trends and opportunities for campaign optimization.
Create and schedule content calendars highlighting caregiver programs testimonials awareness posts and educational materials.
Manage and nurture leads through the CRM system tagging and tracking outcomes to support follow-ups and improve lead quality.
Stay updated on digital marketing trends platform algorithms and industry best practices to continuously enhance campaign performance.

Requirements

Qualifications & Skills:

Bachelors degree in Marketing Communications Business or a related field preferred.
4 years of experience in digital marketing social media management or content creation in the Health Care Industry

Required Skills:

About 4 years of experience in digital marketing social media management or content creation. Experience with analytics tools (Google Analytics Meta Business Suite etc.) to track performance. Strong knowledge of social media platforms SEO and digital advertising tools.

Required Education:

Bachelors degree in Marketing Communications Business or a related field preferred.

Job Summary:The Digital Marketer will be responsible for developing and managing our digital marketing strategies with a focus on social media content creation and lead generation. The ideal candidate will have experience in social media management content marketing and digital advertising to grow b...