Position Overview

The Digital Marketing & Social Media Manager is responsible for enhancing the online presence and brand visibility of Sohn and Sol Technologies Ltd. This role focuses on developing and executing comprehensive digital marketing strategies across our website social media platforms and email marketing channels to reach wider audiences generate qualified leads and improve our credibility within the tech industry. The ideal candidate will be a creative and analytical individual who takes initiative plans and executes effective campaigns and demonstrates tangible results. Working closely with the business development team this role is crucial for driving growth and establishing SNS Ltd as a thought leader in the digital solutions space.

Digital Strategy & Planning

• Develop implement and manage a holistic digital marketing strategy that aligns with the companys business goals.
  

• Create a detailed content calendar for all social media blog and email marketing activities.
  

• Plan and set clear deliverables for all digital campaigns ensuring they are well-organized and executed on time.
  

• Conduct market research to identify trends target audiences and opportunities for expanding our digital footprint.
  

Social Media Management

• Manage and grow the companys presence across key social media channels (e.g. LinkedIn Twitter Facebook).
  

• Create curate and publish engaging and relevant content that showcases our expertise in software design development and digital solutions.
  

• Monitor social media channels for industry trends engage with our community and respond to comments and inquiries in a timely and professional manner.
  

• Develop and execute paid social media campaigns to target feasible prospects and increase brand visibility.
  

Content Creation & Website Management

• Write edit and optimize content for our website including blog posts case studies and service pages to improve search engine ranking (SEO) and user engagement.
  

• Ensure the company website is consistently updated with fresh relevant content and accurately reflects our brand and service offerings.
  

• Collaborate with the design and development teams to create compelling visual assets (graphics videos) for digital channels.
  

Email Marketing

• Develop and execute email marketing campaigns including newsletters and automated lead nurturing sequences to engage prospects and clients.
  

• Manage and segment our email lists to ensure targeted and effective communication.
  

• Analyze campaign performance and use insights to improve open rates click-through rates and conversions.
  

Performance Tracking & Reporting

• Define and track key performance indicators (KPIs) for all digital marketing efforts.
  

• Monitor and analyze website traffic social media engagement and campaign results using tools like Google Analytics and social media analytics platforms.
  

• Prepare and present regular reports on campaign performance demonstrating accountability and the impact of digital marketing on business objectives.
  

Branding & Digital Identity

• Maintaining and reinforcing brand identity including tone of voice visual standards and messaging consistency across all digital platforms.
  

• Act as a brand guardian ensuring brand alignment across internal and external communication touchpoints
  

• Development of brand-aligned content calendars covering themes product/service messaging and seasonal campaigns.
  

Miscellaneous Duties

• Perform any other duties as reasonably assigned by the supervisor or management that align with the employees skills qualifications and the overall purpose of the role.
  

• Adapt to additional responsibilities or projects that support the companys objectives provided they are consistent with the scope of the employees position and employment contract.
  

Key performance Indicators

• Increase in Website Traffic & User Engagement
  

• Growth in Social Media Followers & Engagement Rate
  

• Number of Qualified Leads Generated (MQLs)
  

• Website & Email Marketing Conversion Rate
  

• Return on Investment (ROI) for Digital Marketing Campaigns
  

1. Application Submission: Candidates should submit their application through our careers portal at
   
2. Proctored Assessment: Qualified candidates will be invited to complete a proctored assessment meant to evaluate "hard" skills and platform familiarity
   
3. Interview: Qualified candidates will be scheduled for an interview and presented a scenario-based assessment. Responses will be presented as part of the interview. The assessment aims to evaluate real-world experience and will closely track day-to-day activities related to the job position. The recruitment team will also perform background checks and contact candidate referees between the interview notification and interview day clarifications may be raised as part of the interview.
   
4. Offer and Hire: Successful candidates will be presented an offer letter and upon acceptance the HR team will initiate the onboarding process.
   

Requirements