Specialist, Digital Marketing

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Specialist Paid MediaDigital Marketing

B4

About the role

We are seeking an experienced Specialist in Digital Marketing to be a part of our paid media initiatives and drive strategic growth across all digital advertising channels. This role combines hands-on execution with stakeholder management responsibilities requiring someone who can develop advanced paid media strategies supervise junior team members and ensure operational excellence across all campaigns & organizational operational processes. The ideal candidate will have deep expertise in paid media with proven ability to manage complex campaigns and drive business results.

Responsibilities:

Strategic & Accountability

Develop and execute comprehensive paid media strategies aligned with business objectives and ROI targets

Own P&L responsibility for paid media budgets and campaign performance across all channels

Strategic planning for media mix optimization budget allocation and channel prioritization campaigns etc.

Drive innovation in bidding strategies audience segmentation and campaign optimization methodologies

Present performance insights and strategic recommendations to senior leadership and stakeholders

Establish and maintain KPIs performance benchmarks and reporting standards for paid media operations

Supervision

Supervise and mentor Senior Analysts and junior team members in paid media best practices

Conduct regular performance reviews provide coaching and support professional development

Cross-functional collaboration with creative content analytics and other marketing teams

Manage relationships with external agencies vendors and platform representatives

Facilitate knowledge sharing sessions and training on new platforms tools and industry trends

Ensure team adherence to quality standards processes and compliance requirements

Operational Excellence

Oversee end-to-end campaign management across search social display video and programmatic platforms

Implement advanced bidding strategies and optimization techniques to maximize performance

Manage complex media planning and buying processes including vendor negotiations and contract management

Ensure proper implementation of tracking attribution and measurement frameworks

Develop and maintain operational workflows documentation and standard operating procedures

Monitor campaign performance daily and implement rapid optimization strategies

Crisis management and troubleshooting for underperforming campaigns or technical issues

Ensure compliance with platform policies data privacy regulations and internal governance standards

Analytics & Reporting

Develop sophisticated attribution models and measurement frameworks for cross-channel performance

Create executive-level dashboards and reporting using Looker Studio Power BI Tableau and other tools

Conduct advanced analysis including incrementality testing media mix modeling and competitive intelligence

Provide strategic insights on market trends platform updates and emerging opportunities

Independent stakeholder management - reviews with internal stakeholders and external partners

Requirements:

5-7 years of progressive experience in digital marketing with deep specialization in paid media
Proven track record of managing large-scale paid media budgets
Expert-level knowledge of advanced bidding strategies audience targeting and campaign optimization
Advanced proficiency in major advertising platforms (Google Ads SA360 Meta Business LinkedIn DV360 etc.)
Expert knowledge of analytics and reporting tools (Google Analytics GTM Looker Studio Power BI Tableau)
Strong understanding of attribution modeling conversion tracking and measurement methodologies

Core Competencies

Strategic thinking with ability to translate business objectives into actionable paid media strategies
Strong analytical and problem-solving skills with attention to detail
Excellent communication and presentation skills for both technical and executive audiences
Independent stakeholder management capabilities with emotional intelligence
Adaptability and continuous learning mindset in a fast-evolving digital landscape
Results-oriented approach with focus on ROI and business impact

Success Metrics

Achieve or exceed paid media performance targets (ROAS CPA conversion volume)
Successfully manage and develop direct reports with measurable improvement in their performance
Implement operational efficiencies that improve campaign performance and team productivity
Drive strategic initiatives that contribute to overall marketing and business growth
Maintain high levels of stakeholder satisfaction through effective communication and delivery

Location:

Scheduled Weekly Hours:

Job Tags:

If this job description resonates with you we encourage you to apply even if you dont meet all the requirements. Were interested in getting to know you and what you bring to the table!

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