Google Ads Specialist
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
- The ideal team member will be responsible for driving business results for clients through digital marketing.
- Analyse Campaign Requirements
- Create Campaign Strategy
- Identify the Right Targeting Methods
- Prepare Ad Content and Creatives
- Setup Landing Pages
- Setup Campaign
- Manage review and perform daily account responsibilities associated with Google Ads Bing Ads and other search platforms for a variety of clients.
- Maintain and monitor keyword bids account daily and monthly budget caps impression share quality score and other important account metrics.
- Be involved in keyword selection and audience targeting
- Provide recommendations and execute strategies for keyword opportunities campaign structuring targeting display network and other facets of paid search according to client goals.
- Generate and Share Reports
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads Bing Ads)
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends.
Requirements
- Strong knowledge of Google Analytics (Google Ads) preferred.
- Minimum 3 years of experience.
- Exceptional written and spoken communication.
- Exceptional attention to detail.
- Excellent organizational and project management skills.
- Bachelors degree in marketing communications or related field.
- Excellent analytical & problem-solving skills.
- Experience working with globally distributed stakeholders.
Required Skills:
Desired Candidate Profile: Graduation is a must; postgraduate qualification in Communications Marketing or related field is a plus. Minimum of 5 years of experience in a digital marketing or creative agency with at least 2 years in a team lead or managerial role. Proven ability to manage multiple brands and deliver creative excellence across projects. Strong leadership capabilities with experience in team building and performance management. Requirements: Exceptional conceptualization and writing skills with a solid understanding of brand strategy and digital marketing. Excellent verbal and written communication skills with the ability to present ideas clearly to internal teams and clients. Strategic thinker with strong attention to detail and the ability to thrive in fast-paced deadline-driven environments. Creative leader who can inspire mentor and drive innovation within the team.
Company Industry
IT Services and IT Consulting
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
