Marketing Head (QSR Portfolio)

Marketing Head – QSR Portfolio

Location: Mumbai (Head Office)
Reports To: CEO
Team Size: 1
Industry: Hospitality – QSR
Brands: Lil Gamby & Hungry Kong

About the Role

Acapella Hospitality is part of a diversified multi-product multi-channel organisation with a strong national presence. The group’s direct sales workforce reaches over a million homes and operates extensive dealer and distributor networks across numerous cities and towns.

The hospitality division with its dynamic and rapidly expanding QSR brands represents the next phase of strategic expansion.

We are seeking a Marketing Head to lead Brand Digital Performance and Communication initiatives for Lil Gamby and Hungry Kong. This role will define brand identity drive customer acquisition expand digital visibility and ensure seamless on-ground execution across all restaurants.

Role Summary

The Marketing Head will design and execute the end-to-end marketing strategy—integrating brand vision performance marketing creative direction analytics and operational coordination. The role requires a startup-driven mindset and strong alignment with restaurant teams to ensure consistent execution.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement brand strategy for both QSR brands.

• Maintain unified brand identity across all consumer touchpoints.

• Lead brand refresh/repositioning when required.

2. Marketing Planning & Execution

• Create annual and quarterly marketing plans aligned with business goals.

• Run integrated campaigns to drive footfalls acquisition and loyalty.

• Manage marketing budgets with an ROI-focused approach.

• Ensure flawless campaign execution at store level.

3. Digital & Performance Marketing

• Lead Meta ads SEO/SEM YouTube/display retargeting campaigns.

• Oversee social media influencer partnerships and online reputation management.

• Manage website content UX and conversion funnels.

• Monitor and optimise digital performance using analytics tools.

4. Content & Creative (Working Knowledge Required)

• Basic understanding of food styling design videography/photography editing and copywriting.

• Hands-on capability with AI tools for marketing automation.

• Guide and evaluate creative output.

5. Aggregator Management (Critical)

• Manage Swiggy Zomato Zepto listings ratings and visibility.

• Lead platform campaigns partnerships and catalogue optimisation.

6. Guest Engagement & CRM

• Build customer lifecycle and loyalty programs.

• Manage CRM segmentation email/SMS and automated journeys.

• Strengthen customer sentiment through structured feedback systems.

7. PR & Communications

• Lead PR strategy brand communication and media relationships.

• Lead visibility-building for brand and leadership.

• Handle crisis communication when necessary.

8. Partnerships & Alliances

• Identify and negotiate collaborations with influencers and lifestyle brands.

• Lead co-branded and visibility-enhancing partnerships.

9. Cross-Functional Collaboration

• Ensure on-ground execution through coordination with store teams.

• Work closely with Operations BD Finance Supply Chain and Tech teams.

• Manage vendors and agencies effectively.

Skills & Competencies

• Startup mindset with strong execution ability.

• Deep understanding of QSR/retail/FMCG consumer behaviour.

• Strong digital and performance marketing expertise.

• Creative judgement and aesthetic sensibility.

• Analytical commercial and data-driven decision-making.

• Excellent communication and presentation skills.

Experience

• MBA/PGDM in Marketing (preferably from a premier institute).

• 5 years of marketing experience with at least 2 years in a leadership role.

• Exposure to Startup QSR/FMCG/Retail environments preferred.

About Search Value

Search Value is a fast-growing Human Capital company specialising in critical and top leadership hiring with a strong focus on Diversity & Inclusion. With the philosophy of “Impacting Human Capital” the firm aims to create meaningful value and positive change for clients and candidates. Placing impactful leaders strengthens the firm’s credibility and the people they work with remain their strongest brand ambassadors.