SEO Country Lead Poland (12 month contract)

Join the team redefining how the world experiences design.

Hello hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

As Canva scales change continues to be part of our DNA making each day exciting and dynamic. As part of this journey were looking for a passionate SEO Country Lead to join our International SEO team and drive growth in Poland.

About the Role
As SEO Country Lead for Poland youll build and scale a market-specific SEO strategy - not follow a global playbook but create one tailored to your region. Youll own the full SEO funnel across content technical and authority-building pillars with a clear goal: help Canva reach 810% market penetration in the next 23 years.

Youll be embedded in your local Country team working closely with the Country Manager as a strategic growth partner while also contributing to Canvas global SEO engine via the Logged Out Experience (LOX) Group.

Youll be supported by a global network - including Regional SEO Leads Technical SEOs Product Managers and Content Specialists - plus Canvas proprietary platforms and leading SEO tools. Youll also partner with your International SEO Strategist for coaching alignment and capability building.

This role is perfect for a strategist-operator hybrid someone just as comfortable auditing a site as influencing cross-functional priorities mentoring local talent and shaping how Canva grows internationally.

What youll do:

Lead SEO Strategy in Poland 
-Own end-to-end SEO across technical content and authority pillars
-Turn market insights into a high-impact roadmap aligned with Canvas goals
-Monitor performance adapt to user shifts and focus on high-ROI initiatives
-Represent SEO as a strategic voice in country planning

Build & Grow a Local SEO Team
-Hire and lead SEO generalists content creators and outreach experts
-Set clear goals growth plans and strong team rituals
-Foster a culture of ownership curiosity and open collaboration

Be Canvas Market Expert
-Understand Polands platforms user behaviour competitors and trends
-Use data and user insights to validate SEO opportunities
-Shape the roadmap for Poland through competitive and market analysis

Drive Content & Localisation Strategy
-Partner with localisation and design teams to create culturally relevant content
-Focus on high-impact categories through a mix of localisation and original content
-Customise scalable systems (templates internal linking AI tools) for local needs

Technical SEO & Link Building
-Ensure strong SEO foundations: site speed hreflang mobile structured data etc.
-Collaborate with the i18n tech SEO team to solve localised technical challenges
-Set link-building goals and manage outreach and partnerships to improve authority

Measure & Report Impact
-Define KPIs that link SEO with business goals
-Track sessions signups engagement and visibility
-Share insights openly - whats working whats not and how youll adapt

Navigate the Future of Search
-Stay on top of AI discovery trends: ChatGPT Claude Perplexity Google AI Overviews etc.
-Evaluate which channels (SEO AI social etc.) drive the best ROI for your market
-Test AI optimisation tactics for LLMs and share learnings with global teams

What were looking for:

Polish Market Expertise
-Native Polish speaker with business-level English
-Deep understanding of local search habits and cultural context
-Able to connect local insights to global business goals
-Ideally based in Warsaw with some in-office time

Strategic Thinking & Market Insights
-Able to assess markets and craft tailored strategies
-Knows when to double down vs. pivot
-Uses data and local insight to guide decisions

Proven SEO Leadership
-Led large SEO projects (500 pages)
-Strong across content technical and link-building SEO
-Confident with tools like GA GSC SEMrush Ahrefs Screaming Frog Deepcrawl Looker etc.

Trusted Collaborator
-Clear communicator who simplifies complexity
-Builds trust and influences without formal authority
-Comfortable embedding in cross-functional teams
-Turns SEO work into business results leaders care about

Ownership Mindset
-Acts like an owner not just an executor
-Takes initiative and solves problems proactively
-Comfortable with autonomy and accountability

Data-Driven Decision Maker
-Strong with data analysis and storytelling
-Builds reporting frameworks and SEO-aligned KPIs
-Transparent about whats working and whats not
-Thrives in fast-paced scaling environments
-Builds supportive high-trust team cultures

Future-Focused & Adaptable
- Curious about emerging discovery channels (AI search LLMs etc.)
-Comfortable experimenting in ambiguity
-Thinks beyond SEO understands discoverability across platforms
-Already testing Canva visibility in tools like ChatGPT Perplexity Google AI Overviews

About the team
At Canva our mission is to empower everyone to design on any platform. Since 2013 weve grown into one of the worlds fastest-growing startups - and were just getting started.

International is now Canvas biggest growth engine. To reach our goal of 1 in 5 internet users each month were shifting from English-led playbooks to truly local strategies.

The SEO group spans the globe with keyword researchers technical SEO specialists content specialists copywriters engineers data analysts designers and operations specialists. As SEO Country Lead for Poland youll be part of the Logged Out Experience (LOX) Group and International Supergroup working in a dual alignment model - embedded in your Country team locally while contributing to Central SEO globally.

Other stuff to know
We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Check out for more info.

Remote Work :

Yes

Employment Type :

Contract