Digital Analytics & Insights Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy asthma and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy autoimmunity and systems. This role will be part of the Global Downstream Marketing team.
How will you make an impact
We are seeking a highly analytical and accurate Digital Analytics & Insights Specialist to support our Global Downstream Marketing team in delivering with data-driven this role you will be responsible for driving digital campaign and channel reporting ensuring marketing teams have the right performance data to optimize campaigns and drive business growth. You will work closely with global and regional business partners to deliver clear actionable insights that enhance our digital marketing effectiveness.
The ideal candidate will have strong data analysis skills experience with digital marketing analytics tools and the ability to tell compelling stories through data. You will be responsible for creating monthly and quarterly reports that measure channel and campaign effectiveness.
This role supports the Immunodiagnostics Division within the Specialty Diagnostics Group and will work very closely with the Global Digital Strategy Team. The role is based in Bangalore India.
What will you do
- Develop monthly and quarterly digital marketing performance reports for global and regional teams these will be channel-focused and campaign-focused.
- Analyze data from multiple sources (Adobe Analytics and paid media platforms) to identify digital trends and actionable insights.
- Provide data-driven recommendations to improve campaign performance across digital channels and regions.
- Build visual reports using tools like PowerPoint and Power BI.
- Work closely with digital marketing teams to ensure data-driven decision-making.
- Stay up to date with industry trends and standard methodologies in digital analytics and marketing measurement.
Keys to Success:
Education
- Bachelors or Associate Degree ideally in Marketing
Experience
Required
- Minimum 3 years of analytics experience required: web digital marketing/advertising BI CRM etc.
- Adobe Analytics experience required
- Fundamental understanding of Adobe Advertising Programs (Adobe Advertising Cloud and Adobe Advertising Cloud DSP)
- Ability to audit analyze and interpret data and then create high-value reports
- Experience in using PowerBI (or similar)
- Experience in Adobe conversion tagging (Dynamic Tag Manager or Launch)
- Experience in Advanced MS Excel
- Ability to multi-task in a fast-paced environment
Knowledge Skills Abilities
- Experience with digital campaign tracking and conversion rate optimization.
- Excellent communication skills with the ability to present data findings to both technical and non-technical partners.
- Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
- Strong time management organizational planning and prioritization skills
- Teammate with a positive attitude who is prepared to really commit to accomplish business objectives
- Attention to detail
Benefits
We offer competitive remuneration annual incentive plan bonus healthcare and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative forward-thinking organization and outstanding career and development prospects. We offer an exciting company culture that stands for integrity intensity involvement and innovation!
Required Experience:
IC
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
