Senior Influencer Marketing Specialist

Chennai - India

Monthly Salary: INR 30 - 40

Experience Required: 1-3years

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Roles & Responsibilities

Execute influencer marketing campaigns aligned with brand and client objectives.
Identify shortlist and onboard influencers based on niche relevance audience demographics and engagement metrics.
Manage end-to-end influencer coordination outreach follow-ups negotiations and day-to-day communication.
Build and maintain strong working relationships with influencers to enable repeat collaborations.
Draft and personalise influencer outreach messages for each campaign.
Negotiate deliverables timelines and commercials within defined budgets.
Maintain and update the Influencer Management Sheet / Database with accurate and complete data.
Track influencer content delivery across formats (posts reels stories videos) and ensure timely publishing.
Coordinate with internal teams (content accounts performance) to ensure smooth campaign execution.
Monitor campaign performance and assist in preparing performance reports and insights.

Requirements

Desired Candidate Profile

Strong interest in influencer marketing and creator ecosystems.
Detail-oriented with excellent coordination and communication skills.
Comfortable managing multiple campaigns simultaneously.
Proactive execution-focused and deadline-driven.

Required Candidate profile

Bachelors degree in Marketing Communications or a related field.
13 years of hands-on experience in influencer marketing or digital marketing roles.
Familiarity with Instagram YouTube and influencer discovery tools.
Proficient in Excel/Google Sheets for tracking and reporting.
Experience with paid and barter collaborations preferred.

Roles & ResponsibilitiesExecute influencer marketing campaigns aligned with brand and client objectives.Identify shortlist and onboard influencers based on niche relevance audience demographics and engagement metrics.Manage end-to-end influencer coordination outreach follow-ups negotiations and day-...