PRO Consumer Recruitment Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
PRO Consumer Recruitment Marketing Specialist
Guelph CN
Hybrid (on-site 3 days a week)
The PRO Consumer Recruitment Marketing Specialist is responsible for designing building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning execution & innovation on the brands premier Breeder & Shelter consumer recommendation programs.
The ideal candidate brings proven experience in marketing operations cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing direct-to-consumer digital technology & supply chain teams to execute & elevate program performance.
What are we looking for
- Bachelors degree in business marketing or related field
- 3 years experience with a developed understanding of marketing operations data/analytics & program management
- Familiarity with customer relationship management & performance analytics software (PowerBI Salesforce Google)
- Stakeholder management
- Strength in translating performance data into insights and into in-market action
- Creative thinker & problem solver with a passion for brand strategy
- Executional excellence showcasing attention to detail & ability to deliver on-time in-full to the highest-quality possible
- Strong communication & presentation skills (oral & written)
- Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
- Ability to balance multiple priorities redirecting focus behind what matters most
Nice to have
- Marketing agency consumer brand or pet industry experience a plus
- Experience with design thinking & agile process (test/learn/scale) a plus
What would be your key responsibilities
- Design & deliver consumer recommendation programs spanning physical (sample kits) & digital mediums (web email direct-to-consumer)
- Lead annual plan inputs (strategic tactical & growth) for program portfolio
- Build strategy & execution plans for consumer sampling initiatives including design of recruitment packaging communication materials & value propositions
- Own marketing operations for recommendation kits inclusive of cross-functional demand planning supply/co-pack forecasting budget management & innovation projects
- Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
- Responsible for performance measurement (data tracking & insight) as well as optimization activities
- Manage creative development processes (brief review production) for all touchpoints
- Develop a deep understanding of our customers motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders Shelters & pet owners)
- Design & activate new test/learn/scale initiatives within program portfolio
- Be the subject matter expert for consumer recommendation operating as the key point-of-contact & program lead with field sales customer marketing & senior leadership (as needed)
- Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters
What can you expect from Mars
- Work with over 130000 with diverse and talented Associates all guided by The Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
#LI-hybrid
#LI-MS1
Required Experience:
IC
Key Skills
- Culinary Experience
- Sales Experience
- Time Management
- Microsoft Office
- Taleo
- ATS
- HR Sourcing
- Interviewing
- Microsoft Outlook
- Relationship Management
- Human Resources
- Recruiting
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
