Assistant Director of Marketing and Student Engagement

This role consists of two main components: one dedicated to advancing the schools marketing branding and event management objectives and the other centered on student engagement and program support. The position requires outstanding communication design and organizational skills as well as strong teamwork and collaboration capabilities with various stakeholders.

Primary Responsibilities:

1. Marketing and Communication Execution and Event Management

1. Serve as the main point of contact with the central Office of Marketing and Communication (OMC); in particular partner with SBS Director of Marketing SBS Content Producer and Senior Web Marketing Director to execute the Schools marketing and branding projects and initiatives track results and provide feedback for continuous improvement
2. Facilitate the promotion of the hallmarks of SBS education in the areas of immersive consulting service learning and global learning by (i) maintaining and updating the relevant webpages; (ii) conducting best practices and benchmarking analysis to identify improvement areas; (iii) offering suggestions for spotlight and success stories to support marketing/branding; and (iv) helping track the schools strategic partnerships project sponsors and external supporters.
3. Manage the Schools Facebook and Instagram accounts by posting notable content periodically to help promote the reputation and accomplishments. Employ marketing analytics to take a deep dive into the accounts to gather data and outcomes related to the schools strategic initiatives and then feed the info to the Deans Office and relevant departments and programs to facilitate outreach planning and alumni engagement.
4. Manage the SBS Graduate Programs LinkedIn account facilitate OMC to oversee the SBS LinkedIn account manage the LinkedIn engagement pod and develop a LinkedIn annual recap.
5. Create update and monitor the contents on SBS TV screens on the 12th floor in Stahl Building and the 5th floor in Sargent Hall.
6. Design plan execute and communicate routine school-based events (e.g. Commencements Honor Society induction ceremonies Center events etc.) and special internal and external events with large impacts (e.g. Program/Dept. Anniversary Celebrations Conferences Meetings etc.) coordinate with relevant campus offices and personnel to ensure timely and smooth execution marketing reach and outcomes and promptly update the event pages on the Schools website and the contents on TV monitors.
7. Act as a point person for coordinating and sharing various department events especially with the SBS UG office Careers International Student Office and others. Work with university offices representing SBS and planning for each years Commencement.
8. Summary report of the events every semester and periodic presentations at the Schools leadership team meetings.

1. Student Engagement and Program Support

• Student communication and promotion on all aspects of engagement to ensure that students understand the opportunities and ways in which they can get involved at the SBS SU and Boston.
• Design and manage the annual EDGE program to provide professional skills development for all SBS students and prepare an annual report with all the data and recommendations.
• Coordinate with the Deans Office to provide administrative support on office supply orders including managing the SBS-branded gifts to ensure the SBS brand is effectively showcased.
• Coordinate with SLI to encourage more students to participate in graduate student associations; Track all the student clubs/organizations at SBS and their activities.
• Support the Graduate Programs in the following areas:
  • Manage all logistical pieces of the graduate bi-annual orientation and the annual graduation celebration.
  • Cross-trained on all SBS graduate programs and be the first point of contact on behalf of all SBS graduate programs.
  • Manage the graduate programs budget to ensure the programs are fully supported.
  • Provide full reporting of graduate engagement annually in a KPI format.
  • Review maintain and update all the Graduate Program web pages.

1. Miscellaneous

Participate in and support the implementation of new projects and initiatives that move the Schools Strategic Plan forward.

Requirements/Qualifications:

• Education: Bachelors and/or masters degrees with preferred training in marketing user experience social media business management or PR.
• Professional experience: Over 3 years of higher-ed experience in social media web development/design student recruiting/advising/retention and event planning.
• Administrative skills: Advanced proficiency with MS Office and various databases and IT/AI/Design systems/tools available at Suffolk.
• Excellent written oral communication and design skills.
• Excellent planner organizer and problem solver.
• Work environment: Interacting with multiple stakeholders internally and certain international communities. Work is broad in scope covering one or more complicated areas. A high degree of design and analytic ability and creative thinking is required to devise new non-standard approaches to highly intricate technically complex problems. Hybrid working modality and flexible working hours.

Personal attributes: (1) Attentive to details and excellent design planning and organization skills; (2) Proficient with website design marketing content creation social media data analysis and event management; (3) Can communicate effectively with various stakeholders; (4) the ability to work effectively with diverse groups and in highly complex and demanding situation; and (5) enthusiastic and curious about new phenomena eager to learn and active in taking on initiatives and new responsibilities.

Salary: $51750.00 - $86250.00