Degital Marketing Manager

We are a fast-growing B2B software services firm delivering custom development cloud migration AI/ML integration and digital transformation solutions to mid-market and enterprise clients globally. Were hiring a hands-on strategic Digital Marketing Manager to own demand generation brand dominance and revenue impact. Reporting directly to the CEO you will lead a high-performing team and drive full-funnel marketing that fuels sales pipeline and positions us as a top-tier player in the software services ecosystem.

This is a player-coach leadership role requiring 7 years of B2B digital marketing experience (3 in management) deep expertise in the software/IT services space and a proven ability to turn data into dollars.

Key Responsibilities

1. Team Leadership & Management

• Lead mentor and scale a cross-functional team: Content Writers SEO Specialists Graphic/Web Designers Marketing Analysts.
  
• Set KPIs conduct performance reviews manage workloads and foster a high-output collaborative culture.
  
• Report weekly progress pipeline impact and strategic recommendations directly to the CEO.
  

2. Demand Generation & Full-Funnel Lead Growth

• Design and execute campaigns via LinkedIn Ads Google Ads content syndication webinars and intent-based retargeting.
  
• Partner with sales to define ICPs and buyer personas (CTOs VPs of Engineering IT Directors).
  
• Build lead scoring nurture sequences (email LinkedIn InMail) and MQL SQL handoff workflows targeting >25% SQL conversion.
  

3. Account-Based Marketing (ABM)

• Create personalized content (case studies ROI reports custom demos) and track account engagement signals.
  
• Measure influence on pipeline velocity and deal size.
  

4. Content Strategy & Thought Leadership

• Own content for CEOs LinkedIn Company LinkedIn Website and 3rd-party platforms (TechCrunch Clutch G2).
  
• Build brand awareness high-authority backlinks and thought leadership in software dev cloud AI and digital transformation.
  
• Develop developer-focused assets: API guides GitHub repos integration tutorials.
  

5. Competitive Intelligence & Channel Execution

• Monitor competitors (e.g. top Clutch-ranked software firms) across LinkedIn SEO paid ads events.
  
• Adapt winning tactics or innovate superior campaigns to outperform in engagement leads and positioning.
  

6. Partnership & Ecosystem Expansion

• Build strategic alliances with SaaS tools cloud providers (AWS Azure GCP) directories (Clutch G2 GoodFirms) and tech communities.
  
• Secure co-marketing integrations affiliate programs and joint webinars to amplify reach and credibility.
  

7. Reputation & Review Management

• Maintain 4.5 star ratings on Clutch G2 Google Glassdoor GoodFirms.
  
• Run post-project NPS surveys case study incentives and review generation workflows.
  
• Respond to feedback and mitigate risks proactively.
  

8. Events PR & Visibility

• Identify and execute conferences (SaaStr AWS re:Invent) awards (Clutch Top 1000 Deloitte Fast 500) press releases and speaking slots.
  
• Amplify pre/post-event with content ads and social promotion for maximum ROI.
  

9. Sales Enablement & Collateral

• Create case studies pitch decks ROI calculators battle cards whitepapers.
  
• Train sales on messaging and content usage; maintain a centralized library.
  
• Conduct win/loss analysis to refine positioning.
  

10. Technical SEO & Website Optimization

• Oversee technical SEO audits (Core Web Vitals schema site speed service page optimization).
  
• Optimize conversion paths (form fills demo requests) with clear CTAs and A/B testing.
  

11. Budget ROI & Reporting

• Manage annual marketing budget; allocate across channels with forecasted ROI.
  
• Deliver quarterly pipeline/revenue attribution reports to CEO and leadership.
  
• Achieve >3x ROI on marketing spend within 12 months.
  

12. Product Marketing & Service Launches

• Partner with engineering to launch new offerings (e.g. GenAI Consulting Low-Code Solutions).
  
• Develop GTM playbooks: messaging website updates launch campaigns PR.
  

Requirements

Performance Tracking & KPIs

You will own and report:

• Marketing-sourced pipeline ($X/month)
  
• MQL volume SQL conversion (>25%) Cost per SQL
  
• Website conversion rate (form demo)
  
• LinkedIn: follower growth (25%) engagement rate (30%)
  
• Backlinks (5 high-DA/month) Clutch/G2 rankings
  
• Event ROI partnership-sourced leads
  
• Closed-won revenue influenced by marketing
  

Required Qualifications

• Bachelors in Marketing Business or related (Masters preferred).
  
• 7 years in B2B digital marketing 3 years managing teams must have software services/IT consulting experience.
  
• Expertise in LinkedIn Ads SEO Google Analytics SEMrush/Ahrefs.
  
• Proven ability to generate $1M in marketing-influenced pipeline.
  
• Strong analytical leadership and cross-functional collaboration skills.
  

Success in First 12 Months

• 25 MQLs/month with >10% SQL conversion
  
• 25% LinkedIn follower growth 30% engagement uplift
  
• 2 tech partnerships 5 high-DA backlinks
  
• 2 major events/PR wins (e.g. speaking slot award nomination)
  
• Reduced CPL by 25% launched 1 new service line with full GTM
  
• Executive dashboards live with real-time revenue attribution
  

Why Join Us

• Report directly to the CEO your impact shapes company direction.
  
• Lead marketing for a high-growth software services firm with global clients.
  
• Full ownership of strategy team budget and revenue outcomes.
  

Benefits

• Competitive salary and performance-based bonuses.
  

• Health insurance and other employee benefits.
  

• Opportunities for professional development and career advancement.
  

Schedule:

• Day shift
  

• Monday to Friday
  

Application Process:

• Submit your resume cover letter and optionally a portfolio of academic projects or personal work to