Company Description:
OctopusBot is a 5-year-old ag-tech SaaS company based in Sydney. The founders have grown the business largely through product strength word-of-mouth and inbound demand rather than a formal sales function.
The platform delivers AI-driven grain/commodities market intelligence and forecasting plus a farm-level yield forecasting product. Customers include grain growers (volume/SME) and agribusiness/enterprise clients (higher ACV with add-ons). The business is scaling globally (Australia core with Europe and North America emerging) has a 10-person team and is now ready to build its first dedicated sales engine.
Role Overview & Key Responsibilities
This is OctopusBots first Australia-focused Account Executive / BDM hire. The role exists to professionalise and scale a sales motion that currently runs as: demo free trial conversion with a big gap in consistent follow-up and pipeline discipline. The AE will take ownership of Australia revenue growth especially farm-segment velocity sales while founders continue to handle larger enterprise deals and new-region penetration initially.
Key responsibilities include:
- Own the Australia new-business number: drive net-new revenue primarily from Australian grain growers/farms and selected mid-market/enterprise accounts.
- Run the full sales cycle for SME/farm buyers: inbound event leads discovery demo trial support close. High-volume high-velocity motion.
- Lead follow-up and pipeline conversion: systematically chase reschedules trials and warm leads from events/associations that currently go cold due to founder bandwidth.
- Prospect and generate your own pipeline: not just accept inboundproactively outreach into the addressable farm market and agribusiness ecosystem.
- Sharpen value/ROI selling: translate product outputs into clear commercial outcomes for growers and agribusiness (profit risk reduction better sell/plant decisions).
- CRM/process uplift: bring structure to a basic Zoho setupclean stages tracking forecasting and best-practice hygiene. Potentially advise on a future HubSpot move.
- Support referrals and ecosystem growth (lightweight): identify referral opportunities with agronomy groups/industry partners and hand over to founders to formalisewithout being distracted from core selling.
- Collaborate with leadership and marketing/customer success as needed in a multi-hat startup environment but with sales as the priority.
Must haves
- Proven can sell profile: clear track record closing deals end-to-end (discovery close) ideally 24 years in a quota-carrying role.
- Challenger profile: ROI Commercial Teaching Challenging mindset - Experience selling a new / hard concept: comfortable educating buyers handling skepticism and selling innovation rather than commodity products.
- High-velocity sales capability: able to manage many farm/SME opportunities at once while still thinking strategically.
- Numbers/ROI fluency: can quickly quantify value (hectares yield price movement savings) and explain commercial upside in plain language.
- Entrepreneurial scrappy mindset: excited by ambiguity building playbooks and being the first sales hire in a founder-led org.
- Customer-trust builder: patient consultative credible with farmers/agribusiness; able to build rapport fast in a trust-driven industry.
- Stable progression/tenure: shows theyve stuck grown and succeeded in previous roles (not a chronic job-hopper).
Nice to haves
- Agriculture / commodities / ag-tech exposure: helpful for credibility and speed-to-product but not required.
- Sold into growers or agribusiness before (cropping grain farm management ag-inputs market data).
- Experience improving or migrating CRMs (Zoho HubSpot) and building early forecasting/pipeline structure.
- Event-led selling motion: turning conference/association lists into real pipeline.
- Competitive/sporting background: signals grit drive and resilience (explicitly valued by founders).
- Potential to grow into sales leadership: ambition to become a future regional/global sales lead as the team expands to Europe/NA.
Required Experience:
IC
Company Description:OctopusBot is a 5-year-old ag-tech SaaS company based in Sydney. The founders have grown the business largely through product strength word-of-mouth and inbound demand rather than a formal sales function.The platform delivers AI-driven grain/commodities market intelligence and fo...
Company Description:
OctopusBot is a 5-year-old ag-tech SaaS company based in Sydney. The founders have grown the business largely through product strength word-of-mouth and inbound demand rather than a formal sales function.
The platform delivers AI-driven grain/commodities market intelligence and forecasting plus a farm-level yield forecasting product. Customers include grain growers (volume/SME) and agribusiness/enterprise clients (higher ACV with add-ons). The business is scaling globally (Australia core with Europe and North America emerging) has a 10-person team and is now ready to build its first dedicated sales engine.
Role Overview & Key Responsibilities
This is OctopusBots first Australia-focused Account Executive / BDM hire. The role exists to professionalise and scale a sales motion that currently runs as: demo free trial conversion with a big gap in consistent follow-up and pipeline discipline. The AE will take ownership of Australia revenue growth especially farm-segment velocity sales while founders continue to handle larger enterprise deals and new-region penetration initially.
Key responsibilities include:
- Own the Australia new-business number: drive net-new revenue primarily from Australian grain growers/farms and selected mid-market/enterprise accounts.
- Run the full sales cycle for SME/farm buyers: inbound event leads discovery demo trial support close. High-volume high-velocity motion.
- Lead follow-up and pipeline conversion: systematically chase reschedules trials and warm leads from events/associations that currently go cold due to founder bandwidth.
- Prospect and generate your own pipeline: not just accept inboundproactively outreach into the addressable farm market and agribusiness ecosystem.
- Sharpen value/ROI selling: translate product outputs into clear commercial outcomes for growers and agribusiness (profit risk reduction better sell/plant decisions).
- CRM/process uplift: bring structure to a basic Zoho setupclean stages tracking forecasting and best-practice hygiene. Potentially advise on a future HubSpot move.
- Support referrals and ecosystem growth (lightweight): identify referral opportunities with agronomy groups/industry partners and hand over to founders to formalisewithout being distracted from core selling.
- Collaborate with leadership and marketing/customer success as needed in a multi-hat startup environment but with sales as the priority.
Must haves
- Proven can sell profile: clear track record closing deals end-to-end (discovery close) ideally 24 years in a quota-carrying role.
- Challenger profile: ROI Commercial Teaching Challenging mindset - Experience selling a new / hard concept: comfortable educating buyers handling skepticism and selling innovation rather than commodity products.
- High-velocity sales capability: able to manage many farm/SME opportunities at once while still thinking strategically.
- Numbers/ROI fluency: can quickly quantify value (hectares yield price movement savings) and explain commercial upside in plain language.
- Entrepreneurial scrappy mindset: excited by ambiguity building playbooks and being the first sales hire in a founder-led org.
- Customer-trust builder: patient consultative credible with farmers/agribusiness; able to build rapport fast in a trust-driven industry.
- Stable progression/tenure: shows theyve stuck grown and succeeded in previous roles (not a chronic job-hopper).
Nice to haves
- Agriculture / commodities / ag-tech exposure: helpful for credibility and speed-to-product but not required.
- Sold into growers or agribusiness before (cropping grain farm management ag-inputs market data).
- Experience improving or migrating CRMs (Zoho HubSpot) and building early forecasting/pipeline structure.
- Event-led selling motion: turning conference/association lists into real pipeline.
- Competitive/sporting background: signals grit drive and resilience (explicitly valued by founders).
- Potential to grow into sales leadership: ambition to become a future regional/global sales lead as the team expands to Europe/NA.
Required Experience:
IC
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