Director, CRM & Marketing Technologies (MarTech)

ABOUT US

SickKids Foundation with over 50 years of philanthropic impact is Canadas largest charitable funder of child health research learning and care raising over $200 million last year. As a national charity SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids) we are aligned in supporting Precision Child Health (PCH) the future of tailoring medicine to each childs unique traits so SickKids can diagnose faster treat smarter and predict better.

We are driven by our core values of integrity collaboration excellence innovation and inclusion with goals of delivering a superior donor experience investing in our people and culture driving innovative and sustainable fundraising and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity diversity and inclusion in our policies practices and behaviours. We aim to build awareness and skills in this area both internally and with our partners. Our commitment extends to creating a safe positive work environment. For details on our Equity Diversity & Inclusion commitment please click here.

Were committed to attracting and retaining passionate individuals to help create a healthier future. Thats why SickKids Foundation is looking for a new Director CRM & Marketing Technologies.

Position Status: Permanent Full-Time

Available: Immediately

Description of the Position:

The Director CRM & Marketing Technologies provides strategic and operational leadership across the Foundations CRM Marketing Technologies and Digital this role the Director is responsible for driving personalized donor engagement enabling insight-driven decision-making and implementing marketing automation to enhance engagement operational efficiency and revenue growth. The Director ensures that all CRM and marketing systems are integrated standardized and strategically aligned with enterprise architecture data governance and cybersecurity frameworks.

Serving as the executive lead for the CRM Modernization Program the Director oversees a transformative initiative that redefines the Foundations donor relationship management ecosystem. This modernization effort establishes a secure cloud-enabled and data-driven platform offering a comprehensive 360-degree donor view enhanced personalization and scalable enterprise-level capabilities.

As a member of the IT leadership team the Director contributes to enterprise strategic planning risk management and technology governance ensuring that CRM and marketing technology investments support organizational priorities. The Director represents IT in cross-functional governance forums supports enterprise modernization programs and collaborates with teams specializing in Infrastructure Automation & Cybersecurity and Architecture & Data Integration to advance shared objectives. The role also encompasses oversight of financial stewardship vendor management and resource planning to ensure the effective delivery of services and ongoing innovation.

Key Responsibilities Include:

Strategic and Enterprise Leadership

• Define and execute a multi-year roadmap for CRM & Marketing Technologies supporting enterprise goals and digital transformation initiatives.
• Serve as the organizational leader for CRM marketing and digital engagement systems ensuring technology decisions align with fundraising and donor engagement strategies.
• Participate actively in IT leadership forums enterprise planning and executive governance to prioritize investments and monitor outcomes.
• Contribute to strategic planning capital forecasting and resource allocation across the IT department.
• Oversee vendor selection contract negotiations and partner performance management.
• Collaborate with Directors of Infrastructure Automation & Cybersecurity and Enterprise Architecture & Data Integration to ensure governance interoperability and performance standards are met.
• Promote risk management compliance oversight and standardization across CRM and marketing systems.

CRM Modernization and Enterprise Program Enablement

• Lead the Foundations enterprise-wide CRM modernization initiative ensuring alignment with operational regulatory and enterprise objectives.
• Partner with IT peers to enable modernization programs including CRM modernization and data platform integration.
• Oversee the implementation of modular cloud-ready CRM ecosystems that integrate fundraising marketing and analytics capabilities.
• Guide process redesign data migration and change management to support effective user adoption and long-term sustainability.
• Drive automation personalization and analytics capabilities across CRM and marketing technology stacks.
• Define and monitor key performance indicators (KPIs) to measure adoption engagement and impact.
• Report performance metrics to senior leadership and support enterprise reporting dashboards.

Operational Excellence Risk and Governance

• Oversee CRM digital and marketing systems to ensure reliability scalability and compliance.
• Lead CRM & Data Governance squads to maintain data integrity consistency and integration with enterprise data frameworks.
• Establish operational governance performance measurement and risk mitigation strategies.
• Partner with Cybersecurity to enforce privacy consent and data protection standards.
• Develop and manage budgets ensuring efficient financial performance and cost optimization.
• Oversee vendor and contract compliance risk monitoring and adherence to service levels.

Enterprise Collaboration and Innovation

• Partner with business leaders across Marketing Fundraising and Donor Relations to design technology solutions that enhance donor engagement and revenue generation.
• Collaborate with shared services in Infrastructure Cybersecurity and Architecture to ensure interoperability resilience and secure data flow.
• Promote adoption of automation and AI tools to improve campaign effectiveness and reduce manual processes.
• Support cross-squad initiatives that deliver measurable outcomes and foster innovation across IT.

Leadership and People Development

• Mentor Associate Directors and Squad Leads supporting leadership development and professional growth.
• Build and sustain high-performing teams through workforce planning succession development and coaching.
• Encourage collaboration accountability learning and continuous improvement across IT.
• Represent IT as a senior leader in enterprise governance culture and strategic planning forums.

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• Bachelors degree in Information Technology Computer Science or a related field (Masters degree preferred).
• Minimum of 10 years progressive experience in leadership roles involving CRM marketing technology or digital transformation within large and complex organizations.
• Proven track record in leading enterprise-wide modernization and data integration programs.
• Expert knowledge of CRM marketing automation and data governance frameworks.
• Strong understanding of architecture integration and automation technologies.
• Demonstrated ability to manage budgets contracts and vendor performance.
• Strong strategic acumen risk management expertise and problem-solving skills.
• Exceptional communication and leadership skills with the ability to influence cross-functional teams.
• Proven success in building and leading diverse empowered and high-performing teams.

Were looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you consider joining our team. We look forward to reviewing your application.

Total Compensation Package:

Hiring Salary Range: $132767.00 $165958.00; with the ability to progress to a maximum of $190853.00. To ensure fair and equitable pay at SickKids Foundation placement on the salary range will be based on your years of experience skills and qualifications relevant to the Director CRM & Marketing Technologies.

To help you lead in the fight for kids health and to support your health wellness and career growth in addition to competitive compensation we offer a comprehensive benefit package (includes a flex benefit plan) tuition reimbursement flexible work arrangements pension plan and birth parent/parental top up to name a few!

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Date Posted: November 28^th 2025

Available To: Internal and External Candidates

Deadline: December 11^th 2025

How to apply: Please apply online by visiting our website:

SickKids Foundation is committed to its people and the talents capabilities and perspectives they bring to our mission. We live that commitment by being open and accessible to all by valuing and respecting every individual and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiatives CEO pledge we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black Indigenous communities of color people with disabilities 2SLGBTQIA community and all candidates who may contribute to the further diversification of the Foundations community.

Candidates who require accommodation during the recruitment process should contact the Human Resources Department at:

Required Experience:

Director