Director, Customer Engagement and Partnership
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Job Location:
Monthly Salary:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
This role is responsible for driving strategic marketing partnerships that deepen customer engagement build loyalty and enable lead generation and cross-sell opportunities. As a senior leader within the Brand Activations & Partnership Team the Director will oversee the full partnership lifecyclefrom identification and negotiation to onboarding activation and ongoing management.
The ideal candidate will lead the development of customer-centric partnerships and innovative engagement. They will manage day-to-day communications with partners and internal team ensure seamless onboarding and collaborate cross-functionally to integrate partnerships into marketing campaigns digital journeys and sales funnels. This role is pivotal in enhancing program stickiness driving performance across engagement and retention metrics and delivering measurable business outcomes.
Position Responsibilities
Lead the identification evaluation and negotiation of strategic marketing partnerships aligned with business objectives and customer needs.
Serve as the primary liaison for all partnership-related activities fostering strong long-term relationships with external partners.
Own the end-to-endpartnership onboarding journey ensuring a seamless and efficient experience from initiation to activation.
Manageday-to-day communicationswith partners to maintain alignment resolve issues and nurture collaborative relationships.
Collaborate cross-functionally with internal stakeholders to ensure alignment seamless communication and effective execution of partnership strategies.
Develop and lead consumer-centric partnerships across health & wealth verticals to enhance customers advocacy loyalty and program engagement.
Establish and oversee performance metrics to rigorously track and report partnership outcomes. Deliver regular insights and strategic recommendations to senior leadership highlighting achievements improvement areas and growth opportunities.
Drive innovative engagement initiatives that elevate customer experience support lead generation encourage digital adoption and boost retention.
Collaborate and work closely with Distribution Product and other internal teams to integrate partnerships into marketing campaigns digital journeys and overall sales funnels
Own and optimize performance across key metrics including engagement conversion and retention.
Required Qualifications:
10 years of experience in marketing or related fields with a proven track record of delivering impactful partnerships and business results.
Background in insurance financial services or loyalty/membership programs is highly advantageous.
Strong analytical skills with the ability to leverage data and insights to inform decisions and enhance partnership performance.
Demonstrated success in partnership marketing strategic alliances and integrating partnerships into marketing funnels.
Skilled in identifying growth opportunities and adjacencies with experience in proposal development and opportunity scoping.
Highly organized and capable of managing multiple high-priority projects independently and proactively.
Strategic thinker with a results-driven mindset and the ability to influence senior leadership and lead high-performing teams.
Excellent communication and relationship management skills with the ability to engage partners effectively across all stages of the partnership lifecycle.
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
Director
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
