Marketing Executive MY (1 year contract)

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

CORE MARKETING

Develop support and adopt communication materials based on the launch plans with a goal to optimize best result from new launches and classic SKUs.
Optimize update and monitor local markets trends competitors activation scheme (Trade CRM VM Promotion) as best practice for upcoming marketing activations.
Execute and support marketing plans across all channels based on global/ regional marketing guidelines to curate clients journey for in-store or trade activations OOH events and Pop-Up/ HPP.
Optimize ROI on all marketing activities and increase engagement with new and existing customers with localized efforts for brand awareness retailtainment potential collaboration or partnership for the local market.
Liaise with agencies vendors partners and suppliers for best price and quality of product/ service.

TRADE & VISUAL MERCHANDISING

Main POC for execution on all set-up changeover logistics management vendor/ suppliers liaison and event management during the day of event. This execution involves close collaboration with regional merchandising team.
Ahead planning and detail planning for in-store retailtainment festival changeover trade activation that requires manpower or out-of-the-norm staging/ tear down period.
Responsible for timely forecasting all VM tools both centrally and locally sourced during the budget period and following up monthly on all POs creation and invoicing with accurate expense tracking.
Prepare adapt and finalize planograms in line with regional guidelines and business strategy within the given timeline.
Responsible for the visual/video plan implementation from vendor briefing to installation and invoicing.
Regularly visit stores to control improve and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safe-keeping to monitor counter maintenance advance planning (if required) and capturing new VM changes.

CUSTOMER RELATIONSHIP MANAGEMENT

Plan and implement CRM activities including communication through all channels (EDM SMS Print Materials).
Work closely with the Regional CRM team to develop direct marketing activities and identify the right target audiences for year-long marketing campaigns incl. novelties and repush.
Elevate nurture and loyalize customers base with the existing Guerlain and You program creatively and effectively based on the CRM and product inventory available.
To understand and develop proficiency in CRM data analysis using Salesforce and CRM BI.

REPORT / ANALYSIS

Monitor key competitors activities performances to provide valuable insights to regional and global teams.
Monitor consumer insights and trends and share best practices.
Provide monthly reports of business reviews and key marketing activities.
Post-changeover report for review and update to relevant parties.
Post-event report for every in-store or out-of-store events.
Work hand-in-hand with intern for post-events insights reviews and recommendation for future rollouts.

Qualifications :

QUALIFICATIONS & SKILLS

Minimum 3 years of Marketing experience (FMCP Luxury Beauty experience preferred).
Degree in Business Marketing and Communication and related field.

KEY COMPETENCIES

Strong marketing and communications ability with a focus on the retail environments.
Strong analytical and organization skills with attention to details.
Ability to meet strict guidelines and timeline.
Stakeholder management skills.
Solution-oriented self-motivated results-oriented.
Ability to work cross level cross-functionally cross-culturally and build strong relationships.
Proven organizational skills with the ability to manage multiple demands with competing priorities and allocate time effectively.
Able to work independently and collaboratively with counterparts in different locations and countries.

Remote Work :

Employment Type :

Full-time

CORE MARKETINGDevelop support and adopt communication materials based on the launch plans with a goal to optimize best result from new launches and classic SKUs.Optimize update and monitor local markets trends competitors activation scheme (Trade CRM VM Promotion) as best practice for upcoming marke...

CORE MARKETING

Develop support and adopt communication materials based on the launch plans with a goal to optimize best result from new launches and classic SKUs.
Optimize update and monitor local markets trends competitors activation scheme (Trade CRM VM Promotion) as best practice for upcoming marketing activations.
Execute and support marketing plans across all channels based on global/ regional marketing guidelines to curate clients journey for in-store or trade activations OOH events and Pop-Up/ HPP.
Optimize ROI on all marketing activities and increase engagement with new and existing customers with localized efforts for brand awareness retailtainment potential collaboration or partnership for the local market.
Liaise with agencies vendors partners and suppliers for best price and quality of product/ service.

TRADE & VISUAL MERCHANDISING

Main POC for execution on all set-up changeover logistics management vendor/ suppliers liaison and event management during the day of event. This execution involves close collaboration with regional merchandising team.
Ahead planning and detail planning for in-store retailtainment festival changeover trade activation that requires manpower or out-of-the-norm staging/ tear down period.
Responsible for timely forecasting all VM tools both centrally and locally sourced during the budget period and following up monthly on all POs creation and invoicing with accurate expense tracking.
Prepare adapt and finalize planograms in line with regional guidelines and business strategy within the given timeline.
Responsible for the visual/video plan implementation from vendor briefing to installation and invoicing.
Regularly visit stores to control improve and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safe-keeping to monitor counter maintenance advance planning (if required) and capturing new VM changes.

CUSTOMER RELATIONSHIP MANAGEMENT

Plan and implement CRM activities including communication through all channels (EDM SMS Print Materials).
Work closely with the Regional CRM team to develop direct marketing activities and identify the right target audiences for year-long marketing campaigns incl. novelties and repush.
Elevate nurture and loyalize customers base with the existing Guerlain and You program creatively and effectively based on the CRM and product inventory available.
To understand and develop proficiency in CRM data analysis using Salesforce and CRM BI.

REPORT / ANALYSIS

Monitor key competitors activities performances to provide valuable insights to regional and global teams.
Monitor consumer insights and trends and share best practices.
Provide monthly reports of business reviews and key marketing activities.
Post-changeover report for review and update to relevant parties.
Post-event report for every in-store or out-of-store events.
Work hand-in-hand with intern for post-events insights reviews and recommendation for future rollouts.

Qualifications :

QUALIFICATIONS & SKILLS

Minimum 3 years of Marketing experience (FMCP Luxury Beauty experience preferred).
Degree in Business Marketing and Communication and related field.

KEY COMPETENCIES

Strong marketing and communications ability with a focus on the retail environments.
Strong analytical and organization skills with attention to details.
Ability to meet strict guidelines and timeline.
Stakeholder management skills.
Solution-oriented self-motivated results-oriented.
Ability to work cross level cross-functionally cross-culturally and build strong relationships.
Proven organizational skills with the ability to manage multiple demands with competing priorities and allocate time effectively.
Able to work independently and collaboratively with counterparts in different locations and countries.

Remote Work :

Employment Type :

Full-time

Key Skills

Business Development
Sales Experience
Loyalty Marketing
B2B Sales
Time Management
Marketing
Cold Calling
Microsoft Powerpoint
SEO
Social Media Management
Customer relationship management
Lead Generation

Apply Now

About Company

LVMH

Benefit Cosmetics is the San Francisco-based makeup brand, part of the worlds leading luxury group, LVMH. Awarded as the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and ... View more

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