Amazon Key and Ring are seeking a Sr. Channel Marketing Manager to lead our Professional Channel marketing initiatives and drive growth across our installer dealer and distributor channels. This strategic role will oversee the go-to-market function responsible for expanding our presence in the professional installation channel and launching new products features and services tailored to the pros. Sound exciting Keep reading!
Key job responsibilities
-Create and execute the channel marketing strategy to grow sales through the channel
-Develop targeted marketing activations focused on expanding product adoption among Pro installers
-Own design and production of in warehouse merchandising for distribution partners
-Partner with event teams on event attendance production and execution
-Own MDF budgeting execution and ROI
-Work cross-functionally with product marketing sales and product to develop and execute integrated go-to-market for new product launches
-Manage program budget and report regularly on results to leadership
A day in the life
You dive deep to understand the Pro Channels needs and motivations. You work backwards to develop innovative marketing strategies that enable the channel and drive interest with new Pros. You raise the bar on scalable mechanisms like the Dealer Portal to set the channel up for success and drive new sales growth. You work with cross-functional stakeholders to develop compelling content on the existing portfolio and go-to-market strategies for new product and service launches. You work every day to make the channel program highly sought-after by pros everywhere!
About the team
Amazon Key and Ring SMB solve our customers most critical security and access challenges with simple smart solutions. We are a uniquely cross-functional org within Amazon and often serve as the connective tissue between Smart Home/Devices Logistics Operations and Retail/Shopping across global markets. Our team indexes highly on ownership collaboration and delivering results for our customers. We have lots of stakeholders worldwide and we have relentlessly high standards for our high-visibility global programs.
- Bachelors degree
- 8 years of developing and managing marketing or channel programs experience
- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing multiple projects and meeting aggressive deadlines
- Experience working within the channel- and partner community across multiple sales segments
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit
for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.