Product Marketing Manager, Hydronic Heating & Cooling REQ # 1384

Mitsubishi Electric Trane HVAC US LLC is looking for a Mgr Product Marketing - Hydronics in Suwanee GA.

POSITION SUMMARY:

The Mgr Product Marketing Hydronics leads go-to-market strategy and execution for the Mitsubishi Electric Trane HVAC LLC (METUS) hydronic heating & cooling portfolioEcodan (air-to-water heat pumps) EcodanPro (commercial ATW/CAHV) Heat2O QAHV domestic hot water systems and eChilleracross residential and commercial segments. This role translates market and customer insight into positioning launches content and enablement to grow share and establish METUS as the preferred hydronics solution partner for engineers contractors distributors and homeowners.

ESSENTIAL FUNCTIONS:

The essential functions of the position include but are not limited to the following:

• Own the Go-to-Market (GTM) plan for hydronics product lines to include: segmentation market positioning value proposition messaging channel strategy and launch roadmaps.
• Lead product launches and refreshes end-to-end to include: launch brief readiness content plan internal/external communications and post-launch KPI reviews.
• Create high-impact content (launch guides application guides value prop briefs case studies video briefs web copy presentations catalogs brochures) tailored to engineers contractors distributors owners and homeowners ensuring consistency across websites partner portals and sales platforms.
• Partner to build training decks demo narratives and objection handling to deliver enablement to regional marketing partners sales applications and distributors.
• Champion the voice of the market: size opportunities; analyze hydronic heating & cooling competitors; partner with Product Management on roadmap tradeoffs.
• Partner on commercial readiness for programs and incentives compliance certifications and spec-in strategies with consulting engineers.
• Partner cross-functionally with Product Management Sales Sales Engineering/Applications Training Service Legal/Regulatory and Digital to meet adoption revenue and business development goals.
• Own metrics and reporting: launch milestone attainment funnel development content adoption/usage attach rates and win/loss insight development.
• Represent METUS at tradeshows industry events and strategic customer meetings; gather feedback to inform roadmap and GTM.
• Perform other duties as assigned.

QUALIFICATIONS:

• Bachelors in business Marketing Engineering or related; MBA a plus.
• 5 years in B2B product marketing (HVAC building technologies or adjacent mechanical/electrical equipment preferred).
• Proven success owning GTM and launches for technical products portfolio positioning and value storytelling.
• Strong content development skills (technical commercial).
• Collaboration track record with Product Management Sales and Engineering; excellent program management and prioritization.
• Ideal candidate will be proficient in using Jira Project Management Software Salesforce (or similar CRM) marketing enablement (e.g. Seismic/Lytho) basic analytics (Excel/Power BI) and presentation tools.
• Preferred working knowledge of hydronic system design (primary/secondary loops buffer tanks mixing valves heat exchangers) and ATW heat pump/chiller fundamentals; comfort translating COP/SCOP tonnage/BTU deltaT flow/head into customer value.
• Familiarity with AHRI standards and state/utility programs preferred.
• Experience with air-to-water product lines (residential and/or commercial) and/or chiller applications preferred.
• Exposure to Product Information Management (PIM) workflows and product data governance; familiarity with A2L refrigerant transition topics preferred.
• This is a onsite or hybrid position with structured in-office days and limited remote flexibility based on business needs with specific schedule set by the manager in alignment with team need. Remote opportunity available but not preferred.
• Willing to travel up to 25% to for various Company meetings and training both domestically and possibly internationally.
• Team player demonstrating METUS core values including a desire to win together deliver excellence drive sustainability focus on execution and learn continuously.

The base pay range for this position at commencement of employment is expected to be between $111200 and $152900 per year however base pay offered may vary depending on multiple individualized factors including market location job-related knowledge skills and experience.
The total compensation package for this position may also include other elements including target bonus plans and discretionary awards. Subject to the terms and conditions of the applicable plans then in effect eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical dental vision and basic life insurance plans for the employee and the employees eligible dependents. Employees will also receive 80 hours of vacation per year 56 hours of paid sick leave annually and 13 paid holidays throughout the calendar year depending on hire date. Employees may also take up to 12 weeks of paid or unpaid parental/disability/emergency/etc. leave if eligible.

ABOUT MITSUBISHI ELECTRIC TRANE HVAC US

Formed in 2018 Mitsubishi Electric Trane HVAC US (METUS) is a leading provider of ductless and VRF systems in the United States and Latin America. A 50 percent 50 percent joint venture between Ingersoll Rand plc and Mitsubishi Electric US Inc. the company provides innovative products systems and solutions capable of cooling and heating any application from a home to a large commercial building. METUS is a leading marketer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) air-conditioning and heating technology. Systems sold by the joint venture include a wide variety of technologically advanced products designed to deliver superior efficiency comfort and control.

The family of brands supported by METUS includes: Mitsubishi Electric Cooling & Heating Trane / Mitsubishi Electric and American Standard Heating & Air Conditioning Mitsubishi Electric. More information is available at . We offer an excellent compensation and benefits package including 401(K).

In compliance with federal law all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. We are an equal employment opportunity employer. All employment decisions are made without regard to race color religion sex pregnancy breastfeeding or related medical condition national origin ancestry citizenship age marital status sexual orientation gender identity gender expression domestic partnership physical disability mental disability medical condition genetic characteristic or information military or veteran status or other legally protected status (except when one of these criteria is a legally permissible bona fide occupational qualification). The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the Company or (c) consistent with the Companys legal duty to furnish information.

To view the EEO is The Law Poster and the supplement please click here or visit with a disability who need assistance with the application process may contact Human Resources by email at or by calling 714.229.3813.