Content & Copy Lead

Werelookingfor a newcolleagueto joinusinthiskeyroleasContent &CopyLeadhelpingshapehowAutoProffcommunicates withcustomersacrossEurope.

Youllshape how our story is told turning product insights commercial priorities and user needs into clearconsistentand engaging content that strengthens our brand and supports both marketing and product experiences.

The role is based out of our office inCopenagenwith flexibility to work from home 1-2 days per week.

About the role

AsourContent &CopyLeadyoullownthedevelopmentofsharp user-centredcopyand guide the contentstrategythatsupportsourbrandgrowthand product adoption.Youllwritehands-onacrossmarketing channels support Product with clear and thoughtful UX/UIcopy andbuild the guidelines that ensure our tone and messaging stay consistent across teams and markets.

This is a highly collaborative role working closely with Growth Marketing PMM Product Design and Sales to make sure our content is aligned on-brand and drives realimpact.

Letsdive into your key responsibilities you will

• Write clear persuasive and user-centred copy in English across campaigns web email paid channelsvideo scripts andevents.
• Develop sales enablementcontent such as one-pagers case studies presentations and launch materials.
• Ensure content aligns with positioning value propositions and overall GTM priorities.
• Adapt messaging by audience marketand funnel stage to ensure relevance and conversion.
• Build and manage an editorial calendar in collaboration with Growth PMM and Sales.
• Define and maintaina content strategy that supports brand demand generation and product adoption.
• Create and maintaintone-of-voice style and messaging guidelines for MarketingProductand other teams.
• Develop templates frameworks and briefing formats that help non-writers produce better content.
• Review and approve key content pieces to ensure consistency and quality.
• Train and support stakeholders in how to apply guidelines and give effectivefeedback.
• Utilise AI tool workflows: create strong briefs evaluating outputsand rewriting into sharp on-brand copy.

The need-to-have skills

• 4 years of experience in copywriting or content roles (agency or in-house) ideally within B2B SaaS or tech.
• Native-level or near-native English writingskillsand theabilitytoadjusttoneacrosschannelsandaudiences.
• Experience producing both short-form content (ads emails UX microcopy) and long-form assets (articles case studies website content).
• Strong collaboration skills and experience working with Marketing Product and Design teams.
• Excellent ability to structure messaging shape content briefs and write for specific outcomes.
• Experience building and rolling out tone-of-voice and content guidelines.
• Comfortable using AI tools while maintainingstrong editorialjudgmentand attention to detail.

The nice-to-have skills

• Experience writing for marketplace orautomotiveaudiences.
• Basic understanding of SEO and content performance metrics.
• Familiarity with tools like HubSpot Miro or similar platforms.

You will thrive in this role if you

• Are astrongcommunicatorwholovescraftingcrispcompellingmessages fordifferentaudiencesand formats.
• Enjoy switching between hands-on writing content planningand cross-functional collaboration.
• Can take complex information and turn it into simple user-friendly copy.
• Like bringing structure to content workflows and helping others communicate more clearly.
• Feel at home in a fast-moving environment where you balance creativity with strategic direction.
• Value quality consistencyand the craft of writing even when using AI as a supporting tool.
• Appreciate working closely with Marketing Product and Design to create a unified voiceandstrongbrand presence.

If you think we could be a match wecantwait to hear from you. Hurry up and apply!

AboutAutoProff

AutoProffwas founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was todigitaliseB2B used car trading helping car dealers increase sales and improve profits.

in August 2022 AutoScout24 the leadingspecialisedpan-European online car marketplaceacquireda majority stake inAutoProff. The partnership has supported the rapid expansion ofAutoProffssolutions across Europe and enables the creation of Europes first fully integratedC2B-B2B-B2Cdealing solution for used cars.

AtAutoProff we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers.

With a focus on effective solutions digitisation and customer service we are committed to being the home of B2B car dealing for European dealers including trade-ins cars retail-ready cars newer used fleet vehicles and insurance write-offs.

We are the emerging European leader with more than 150000 B2B used cars on our online trading platforms annually.