Senior Product Marketing Manager

Were looking for a new colleague to join us is this newly created position asSeniorProductMarketingManagertohelpshape howAutoProffsproducts reach and resonate with customers across this roleyoullturn product innovation into clear value compelling stories and well-executed launches that drive meaningful commercial impact.

The role is based out of our office inCopenagenwith flexibility to work from home 1-2 days per week and some expected travel to our HQ inVejlefor collaboration with central teams and key stakeholders.

If you enjoy mixing strategy with hands-on execution and want your work to have visible commercial impact this role is a great fit.

About the role

As our new Senior Product Marketing Manageryoullown the go-to-market strategy for new products features and market positioning shape narratives guide launches and ensure teams are aligned and equipped to bring our solutions to market with impact.

Youllcollaborate broadly across teams connecting insights shaping narratives influencing what we build next and helping ensure our products land with the right audiences across Europe

Letsdive into your key responsibilities you will

• Lead the go-to-market strategy for new products and features across European markets.
• Define target audiences messaging launch plans and success metrics.
• Create clear compelling positioning and value propositions.
• Turn customer and market insights into actionable GTM and product recommendations.
• Equip Sales and CS with the right tools content and training.
• Partner closely with Product to ensure customer needs inform roadmap decisions.
• Maintain alignment across teams and ensure launches land with commercial impact.
• Maintain robust customer insights including segment overviews
• Maintain a clear overview of the full product portfolio
• Maintain an up-to-date view of the competitive landscape

The need-to-have skills

• 5 years of Product Marketing experience in B2B tech SaaS or marketplaces.
• Proven track recordowning GTM strategies that delivered measurable results.
• Strong positioning messaging and storytelling skills.
• Confident engaging with customers and sales teams for insights.
• Data-informed outcome-focused and able to measure success.
• Excellent communication skills in English plus if you are also fluent in Danish and/or German.
• Highly organised and great at managing multiple initiatives.
• Ideally brings international or pan-European experience and/or experience in global or US-based tech organisations.

The nice-to-have skills

• Experience in marketplace businesses.
• Experience launching products across multiple European markets.
• Familiarity with HubSpot and common B2B tools.

You will thrive in this role if you

• Enjoy owning strategy end-to-end.
• Aregreat at turning complexity into clarity.
• Collaborate naturally across teams and functions.
• Balance big-picturethinking with hands-on delivery.
• Enjoy fast-moving international environments.
• Arecurious commercially minded and motivated by customer insight.

If you think we could be a match wecantwait to hear from you. Hurry up and apply!

AboutAutoProff

AutoProffwas founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was todigitaliseB2B used car trading helping car dealers increase sales and improve profits.

in August 2022 AutoScout24 the leadingspecialisedpan-European online car marketplaceacquireda majority stake inAutoProff. The partnership has supported the rapid expansion ofAutoProffssolutions across Europe and enables the creation of Europes first fully integratedC2B-B2B-B2Cdealing solution for used cars.

AtAutoProff we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers.

With a focus on effective solutions digitisation and customer service we are committed to being the home of B2B car dealing for European dealers including trade-ins cars retail-ready cars newer used fleet vehicles and insurance write-offs.

We are the emerging European leader with more than 150000 B2B used cars on our online trading platforms annually.