Multimedia Sales Manager Wdbj

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WDBJ:

WDBJ7 WZBJ and are a Gray-owned dominant CBS-affiliated media powerhouse in beautiful Roanoke Virginia. Known as Your Hometown Station WDBJ7 and WZBJ serve 26 counties across the Blue Ridge Mountain region and produce 58 hours of award-winning local news coverage more than any of its competitors in the Roanoke/Lynchburg market.

Job Summary/Description:

The MultiMedia Sales Manager (MSM) is a strategic driver and a hands-on leader for the local sales team. This individual will be responsible for leading and growing the stations broadcast and digital revenue streams. The MSM manages and coaches the local team to achieve the stations overall sales budgets.

Duties/responsibilities include but are not limited to:

Own achievement of the stations local sales budgets (broadcast and digital) setting targets and tracking performance.
Recruit train and supervise local Media Executives
Develop and execute integrated sales strategies that drive revenue across broadcast and digital channels
Plan and lead the strategic growth and monetization of digital products and packages
Expand and diversify the stations internet advertising base through prospecting partnerships and rolling out/training new product development
Lead sales training and coaching programs to elevate the performance of local Media Executives for both broadcast and digital
Manage mentor and hold accountable a team of local Media Executives
Recruit and onboard top talent as needed. Continuously recruit to build bench strength
Act as a client-facing resource for key accounts building relationships presenting solutions and ensuring excellent client service delivery by everyone in the sales department
Analyze market and performance data to identify opportunities optimize pricing and packaging and report on results to senior leadership
Assist the Director of Sales in managing inventory research personnel and rates
Develop packages and sponsorships as needed
Remain current with market conditions
Develop strategies with the Director of Sales for expectations in goal setting
Establish strategic plans for local/digital sales goals
Develop and implement plans creative management marketing techniques and new products to generate new revenue opportunities for both broadcast and digital
Develop and maintain accountability to ensure department goals are met
Develop new revenue streams
Approve and clear orders
Help manage inventory
Make sales calls with Media Executives
Evaluate customer service concerns as needed
Actively participate in weekly creative meetings to help grow business in sales digital and contesting
Perform other job-related duties as requested

Qualifications/Requirements:

Computer literacy knowledge of Microsoft Office
Proficient in Word Excel and PowerPoint
Excellent written and verbal communication skills
Strong organizational skills
Excellent time management skills
Must have a keen ability to negotiate business
Strong understanding of broadcast television sales on-air and online
Strong knowledge of digital advertising products programmatic basics audience targeting and measurement metrics
Able to execute sales initiatives
Overall knowledge of Nielsen/comScore ratings and methodology is essential
Wide Orbit Microsoft Excel and WOMS experience is preferred.
Ability to build and maintain relationships and trust with clients
Able to lead and motivate a team of Media Executives
Ability to set strategic direction both internally and externally
Must be able to give public presentations
Must be a good listener
Ability to adapt quickly to changing priorities
Advanced knowledge of current station programming schedule
Ability to remain current with market conditions and competition
Ability to lead local account executives and digital account executives in achieving sales goals
Ability to meet tight deadlines and work well under pressure
Ability to quickly accurately and calmly handlethe decision-making process
Ability to work with other sales leaders
Ability to remain positive and foster a positive work environment

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WDBJ-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Manager