DescriptionCMM will work with the sales leadership and offering management teams to help increase our presence and visibility with relevant stakeholders through alignment of marketing mix key messages and business goals. You will also be responsible for end-to-end campaign management including measuring impact of end user activities. CMM should drive Consultant Engagement and End User Strategy for Key Account Mapping.
Responsibilities- Driving Demand Gen through L2R Cadence Drive with Project Sales & Vertical Leaders for improving SALs. Engage with Tele-Sales team for Lead Qualification. Utilize Global Database to map MGP to MGR.
- End User Account Based Marketing with Focus on Large focused Pipeline / strategic accounts.
- Drive Consultant Engagement Program Increase specified pipeline by selective Consultant deep engagement in conjunction with Sales & Strategic Sales - Target 5 Consultants annually through consultant Binders & share technical information / rebuttals that helps them differentiate and introduce latest technologies for driving customer impact / benefits.
- Vertical Focused Consultant / Influencer (PMC / Customers) Database Enhancement & Marketo Campaigns
- Drive 4-5 medium to large format events across select cities and Webinars.
- Enable Verticalization by creating Vertical Focused Marketing Collaterals.
- Drive Vertical Focus - Large format / event Participation - for Vertical/One BA
- Inhouse seminars for top vertical focused Key Account customers & consultants
- NPI Commercialization through Webinars/ Virtual Conclave with Consultants onHBSNPIs
- Services IB Migration Support for Rip-&-Replace and Lost Order Analysis for migration opportunities.
- Drive Campaigns and End User program on Cloud Connected Offering
- Systematically drive Large Customer Engagement - both HTS site as well as at Customer Site to drive migrations. Drive POC at End User Sites.
- Integration between Products Offering and CMM Team for Portfolio extension and GTM Strategy.
- Own and Drive STRAP Actions - HBS
- Provide Market / Industry Analysis & Competitive Benchmark
- Support Marcom with Case Studies from relevant verticals and customer segments in coordination with Solution Consultants and Sales.
Services Growth
- Install Base Acquisition
- Install Base Retention
- Install Base Upsell
Demand Generation
- Real World & Online Engagement
- Spec-In Opportunity Expansion
- MGP from Global Digital Campaigns and Regional Events
Innovation (NPI Commercialization)
- NPI Say DO/ other commercial actions.
Offering Support
- Win rate % (Win / Win + Loss) and Conversion rate (Win /Win + Loss + Abandoned)
Sales Enablement
- Drive Product knowledge and competence among Sales & Service teams.
- Keep the team updated on solution offerings maintain a Knowledge & Sales Tool kit Repository.
- Coordinate routine UP-Skill training for Sales and Service teams.
- SPOC for and drive critical POCs at New or Existing Customers in co-ordination with local Engineering & Sales
- Drive various Local & Global Campaigns in coordination with Marcom OMs & Sales
QualificationsJob Specifications | General
(Define as Essential or Preferred and Qualify Statements as Excellent Good / Proficient or Basic) |
Required Licenses Accreditations / clearances / statutory requirements | - none
|
Education / Qualifications | - Bachelors degree in communications marketing or related discipline or equivalent experience
|
Experience | - Minimum of 5 years in a marketing organization with a focus on marketing communications field marketing and/or product marketing for a global organization.
- Experience of Key Account Management / Managing Strategic Accounts.
- Experience of remote working building relationships across borders.
- Experience of working with cross-functional teams not located in-country to ensure best-in-class Marcom delivery.
- At least 3 years experience using PowerPoint Marketo and SFDC
- Experience with end user B2B customer marketing emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
- Understanding technology buying cycles and sales channels serving B2B customers or B2C customers where applicable.
|
We Value | - This role requires a self-starter who can work with limited supervision and is comfortable collaborating with senior stakeholders to drive results-oriented marketing campaigns.
|
Competency | Definition |
Formal Presentation | - Presenting ideas effectively to individuals or groups when given time for preparation (including non-verbal communication and use of visual aids); targeting presentations to the characteristics and needs of the audience.
|
Functional Excellence | - Keeps oneself updated about future trends in the industry & understands their impact on organization/work. Forms opinion and conclusions that are technically sound. Shows eagerness to learn
|
Initiative | - Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.
|
Innovation | - Generating creative solutions to work situations; trying different and novel ways to deal with organisational problems and opportunities.
|
Planning And Organising / Work Management | - Establishing a course of action for self and others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.
|
Quality Orientation / Attention to Detail | - Accomplishing tasks through concern for all areas involved showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over a period
|
Results Orientation | - Indicating through actions and decisions a sense of importance to get the job done; focusing on the most important things; being impatient with obstacles and lack of movement; taking action to overcome obstacles and seek solutions.
|
Teamwork / Collaboration | - Working effectively with team or work group or those outside formal line of authority (e.g. associates senior managers) to accomplish organisational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organisation or team.
|
Technical / Professional Knowledge | - Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping abreast of current developments and trends in area of expertise.
|
Written Communication | - Expressing ideas clearly in documents that have organisation structure grammar language and terminology adjusted to the characteristics and needs of the audience.
|
Required Experience:
Senior IC
DescriptionCMM will work with the sales leadership and offering management teams to help increase our presence and visibility with relevant stakeholders through alignment of marketing mix key messages and business goals. You will also be responsible for end-to-end campaign management including measu...
DescriptionCMM will work with the sales leadership and offering management teams to help increase our presence and visibility with relevant stakeholders through alignment of marketing mix key messages and business goals. You will also be responsible for end-to-end campaign management including measuring impact of end user activities. CMM should drive Consultant Engagement and End User Strategy for Key Account Mapping.
Responsibilities- Driving Demand Gen through L2R Cadence Drive with Project Sales & Vertical Leaders for improving SALs. Engage with Tele-Sales team for Lead Qualification. Utilize Global Database to map MGP to MGR.
- End User Account Based Marketing with Focus on Large focused Pipeline / strategic accounts.
- Drive Consultant Engagement Program Increase specified pipeline by selective Consultant deep engagement in conjunction with Sales & Strategic Sales - Target 5 Consultants annually through consultant Binders & share technical information / rebuttals that helps them differentiate and introduce latest technologies for driving customer impact / benefits.
- Vertical Focused Consultant / Influencer (PMC / Customers) Database Enhancement & Marketo Campaigns
- Drive 4-5 medium to large format events across select cities and Webinars.
- Enable Verticalization by creating Vertical Focused Marketing Collaterals.
- Drive Vertical Focus - Large format / event Participation - for Vertical/One BA
- Inhouse seminars for top vertical focused Key Account customers & consultants
- NPI Commercialization through Webinars/ Virtual Conclave with Consultants onHBSNPIs
- Services IB Migration Support for Rip-&-Replace and Lost Order Analysis for migration opportunities.
- Drive Campaigns and End User program on Cloud Connected Offering
- Systematically drive Large Customer Engagement - both HTS site as well as at Customer Site to drive migrations. Drive POC at End User Sites.
- Integration between Products Offering and CMM Team for Portfolio extension and GTM Strategy.
- Own and Drive STRAP Actions - HBS
- Provide Market / Industry Analysis & Competitive Benchmark
- Support Marcom with Case Studies from relevant verticals and customer segments in coordination with Solution Consultants and Sales.
Services Growth
- Install Base Acquisition
- Install Base Retention
- Install Base Upsell
Demand Generation
- Real World & Online Engagement
- Spec-In Opportunity Expansion
- MGP from Global Digital Campaigns and Regional Events
Innovation (NPI Commercialization)
- NPI Say DO/ other commercial actions.
Offering Support
- Win rate % (Win / Win + Loss) and Conversion rate (Win /Win + Loss + Abandoned)
Sales Enablement
- Drive Product knowledge and competence among Sales & Service teams.
- Keep the team updated on solution offerings maintain a Knowledge & Sales Tool kit Repository.
- Coordinate routine UP-Skill training for Sales and Service teams.
- SPOC for and drive critical POCs at New or Existing Customers in co-ordination with local Engineering & Sales
- Drive various Local & Global Campaigns in coordination with Marcom OMs & Sales
QualificationsJob Specifications | General
(Define as Essential or Preferred and Qualify Statements as Excellent Good / Proficient or Basic) |
Required Licenses Accreditations / clearances / statutory requirements | - none
|
Education / Qualifications | - Bachelors degree in communications marketing or related discipline or equivalent experience
|
Experience | - Minimum of 5 years in a marketing organization with a focus on marketing communications field marketing and/or product marketing for a global organization.
- Experience of Key Account Management / Managing Strategic Accounts.
- Experience of remote working building relationships across borders.
- Experience of working with cross-functional teams not located in-country to ensure best-in-class Marcom delivery.
- At least 3 years experience using PowerPoint Marketo and SFDC
- Experience with end user B2B customer marketing emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
- Understanding technology buying cycles and sales channels serving B2B customers or B2C customers where applicable.
|
We Value | - This role requires a self-starter who can work with limited supervision and is comfortable collaborating with senior stakeholders to drive results-oriented marketing campaigns.
|
Competency | Definition |
Formal Presentation | - Presenting ideas effectively to individuals or groups when given time for preparation (including non-verbal communication and use of visual aids); targeting presentations to the characteristics and needs of the audience.
|
Functional Excellence | - Keeps oneself updated about future trends in the industry & understands their impact on organization/work. Forms opinion and conclusions that are technically sound. Shows eagerness to learn
|
Initiative | - Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.
|
Innovation | - Generating creative solutions to work situations; trying different and novel ways to deal with organisational problems and opportunities.
|
Planning And Organising / Work Management | - Establishing a course of action for self and others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.
|
Quality Orientation / Attention to Detail | - Accomplishing tasks through concern for all areas involved showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over a period
|
Results Orientation | - Indicating through actions and decisions a sense of importance to get the job done; focusing on the most important things; being impatient with obstacles and lack of movement; taking action to overcome obstacles and seek solutions.
|
Teamwork / Collaboration | - Working effectively with team or work group or those outside formal line of authority (e.g. associates senior managers) to accomplish organisational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organisation or team.
|
Technical / Professional Knowledge | - Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping abreast of current developments and trends in area of expertise.
|
Written Communication | - Expressing ideas clearly in documents that have organisation structure grammar language and terminology adjusted to the characteristics and needs of the audience.
|
Required Experience:
Senior IC
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Posted on:
10 days ago
Vacancies:
1 Vacancy
