Sr Manager, Ecommerce

The Opportunity: 

The Senior Manager E-commerce is a strategic and analytical digital leader responsible for driving revenue growth conversion and profit performance for American Girls E-commerce business.

This role serves as the central business owner for ensuring that all cross-functional partners including Digital Product UX/UI Merchandising Marketing and IT are aligned to deliver exceptional online experiences and commercial outcomes.

While the role does not directly manage these functions or have direct reports it requires strong influence data-driven decision-making and a deep understanding of the levers that impact online performance.

What Your Impact Will Be: 

E-commerce Business Ownership

• Serve as the day-to-day business lead for performance accountable for revenue conversion rate average order value (AOV) traffic and customer engagement.
• Develop and execute strategies to improve site conversion and retention in partnership with Marketing Product and Merchandising.
• Partner cross-functionally to align promotional calendars inventory priorities and digital experience updates to financial goals.
• Use data and insights to identify trends risks and opportunities and recommend actions to improve results.

Performance & Analytics

• Own E-commerce KPI tracking and reporting including traffic conversion rate AOV ROAS CAC repeat purchase rate and bounce rate.
• Translate analytics into actionable insights that drive incremental revenue and customer engagement.
• Collaborate with Analytics Finance and Commercial teams to measure SKU productivity promotional impact and profitability.
• Develop regular reporting for leadership that summarizes digital performance against plan.

Cross-Functional Leadership & Collaboration

• Partner closely with Merchandising to ensure online assortments pricing and availability align with category strategies.
• Collaborate with Digital Product and UX/UI to prioritize site enhancements and A/B testing based on business needs.
• Work with Marketing and CRM teams to improve acquisition retention and conversion through campaigns content and personalization.
• Coordinate with IT and Operations on site stability launches and digital enablement.

Execution & Continuous Improvement

• Lead weekly business reviews focused on site performance key metrics and upcoming initiatives.
• Partner with internal stakeholders and external vendors to ensure campaigns and site updates execute flawlessly.
• Identify process improvements that enhance agility reporting and collaboration between cross-functional teams.

Qualifications :

What Were Looking For:

• Bachelors degree required; Masters preferred

•  8-10 years of experience in E-commerce digital marketing or online business management within a consumer or retail environment

• Proven ability to influence cross-functional teams and manage complex initiatives without direct authority

• Proficiency with E-commerce analytics tools such as GA4 Looker Power BI or Adobe Analytics and performance dashboards

• Familiarity with E-commerce platforms such as Shopify Plus or Salesforce Commerce Cloud preferred 

KEY SKILLS AND COMPETENCIES 

• Strong business acumen with a data-driven mindset
• Deep understanding of E-commerce levers including traffic conversion AOV merchandising and UX
• Excellent analytical and storytelling skills; able to synthesize complex data into clear business recommendations
• Collaborative communicator with the ability to influence and align partners across multiple functions
• Proactive self-starter who thrives in fast-paced matrixed environments
• Passionate about creating exceptional digital shopping experiences and driving measurable results
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time