Marketing Manager Events & Experiences

• Bring your passion and feel the energy 
• Work with the iconic Dan Murphys brand and a high performing award-winning team 
• Lead the strategy and development of Dans integrated experiential marketing program

As Marketing Manager - Events & Experiences you will define and execute Dan Murphys branded events and experiences strategy aligning it with commercial marketing and customer goals.

You will partner and collaborate cross-functionally (Operations Loyalty Legal Brand Marketing PR Store Teams) to embed our Drink Better For Less brand purpose bringing bold ideas and activations to life and support the customer plan through events and experiences. 

If you are someone who has a creative innovative mindset and a passion for customer experience brand storytelling and shaping culture through experiences then this may be the role for you! 

Youll thrive in a fast-paced environment with strong experience in leading teams to design and deliver unique memorable industry-leading brand activations and partnerships; whilst championing innovation cross-functional collaboration and ensuring consistency quality and impact across all brand experiences.

Sounds good Read on.
Here is a taster of what you can expect in this role:

• Own the strategy and development of Dan Murphys integrated experiential marketing including industry-leading activations events and partnerships. 
• Manage key relationships (Merch Operations Loyalty agencies suppliers) to deliver the customer plan and activation schedules. Acquire and advocate for MilZ and Premium customers through engaging educational and entertaining events that showcase our service range and value. 
• Support store teams in executing immersive store-based customer experiences to elevate brand perception and drive loyalty (including new/refurbished stores premium event formats Mixin and supplier events). 
• Oversee the Events Champion Program including training and ensuring adoption of the Instore Eventing Playbook and its legal compliance. 
• Collaborate with the Loyalty team to devise unique member experiences that support My Dans engagement and retention. 
• Partner with the broader Marketing Team to extend the program across digital social and physical channels (including influencer CRM and PR) to maximize reach. 
• Review and manage all sponsorships and partnerships ensuring alignment with brand goals and KPI delivery. 
• Lead and inspire the team by role modeling Endeavour Ways of Working and Values empowering an end-to-end customer-first matrix environment.
• Identify brand and experiential trends especially around community building to keep Dan Murphys current.
• Work with Customer & Category insights and Loyalty data to identify opportunities for activations improved experiences and partnerships.
• Partner with Data & Analytics to develop a robust measurement framework and dashboard for weekly/monthly reporting on program impact.
• Commercially manage budgets and resources to ensure measurable business impact brand love and ROI. 
• Oversee the Event Management Platform (e.g. Stova) for efficiency.
• Professionally represent Dan Murphys internally and externally as a cultural and experiential leader.
   

Qualifications :

Now lets talk about you: 

• Minimum 7 years proven experience in events or brand experience roles ideally within multi-brand retail or lifestyle sectors
• Demonstrated success in developing and executing large-scale consumer corporate and experiential campaigns that deliver measurable commercial and brand impact
• Strong experience leading cross-functional teams and managing external agencies with the ability to collaborate effectively across complex stakeholder groups
• Proven experience in people leadership 
• Deep knowledge of industry trends competitor activity and global experiential best practice with a track record of driving creative innovation and market differentiation
• Excellent written verbal and presentation skills with the ability to communicate complex ideas to diverse audiences
• Commercially astute and data-driven with strong experience in strategy development budget ownership and performance optimisation
• Ability to work autonomously with little direction and deal with ambiguity 
• Tertiary qualifications in business and/or marketing preferred

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS Dan Murphys Woolworths BIG W and other Endeavour Group brands including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset and as one of our valued team members its our first priority. You will have a range of free services to help you live well and support your physical mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea yourself and your career. This is just the start so dream big.

At Endeavour we value being a workplace where everyones welcome - if you meet a number of the requirements (and not all) we encourage you to apply.

Additional Information :

We are together creators

With a portfolio that includes Dan Murphys BWS ALH Hotels Pinnacle Drinks and more Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun create more opportunities and score a lot more goals. Were serious about creating a safe inclusive and fun place to rock up to where equal opportunity is key and flexibility is part of how we roll.  

Were all about creating a more sociable future - for our customers and each other. If this job excites you - and youre close-enough on the requirements reach out wed love to hear from you.

You can learn more about working with us on LinkedIn or at .

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup

Remote Work :

Yes

Employment Type :

Full-time