Director of Digital

Director of Digital (Paid Media SEO Digital Optimization)

RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy optimization and reporting. Youre driven to rigorously test continuously improve outcomes and uncover insights that fuel innovation. You thrive at the intersection of strategy technology AI and performanceand youre known for balancing big-picture vision with hands-on execution.

This is a senior player/coach role for someone who can lead digital strategy and execution across email advertising organic and paid search website development (UX/UI and CRO) organic and paid social and CRM optimization while also serving as an AI championactively applying AI tools to accelerate analysis optimization testing and reporting. Youll stay close enough to the work to spot (and fix) performance issues fast rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer.

Position Overview

RedRover Sales & Marketing Strategy is an internationally award-winning fast-growing B2B agency on a national expansion path.

The Director of Digital will own our agencys iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC SEO FED UX/UI) toward the achievement of RedRovers signature guaranteed metrics.

Bottom line: youre responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees.

What Youll Do (Key Responsibilities)

1) Lead Digital Optimization & Iterative Testing

• Lead the agencys digital optimization effort ensuring weekly split testing within every campaign and continual refinement across client programs.
• Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
• Champion a relentless culture of experimentationthis isnt set it and forget it testing; its systematic iteration of every conceivable variable.

2) Own Paid Media Strategy & Performance (Hands-On)

• Direct paid media strategy and execution across platforms (Google Ads Bing LinkedIn Meta etc.).
• Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
• Guide ad copy and creative performance standards aimed at improving CTR CPC CVR CPL and ROAS.
• Monitor and optimize bidding budgeting pacing and platform configurations to hit performance goals.

3) Direct Integrated Digital Strategy (Paid Organic)

• Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
• Lead technical/on-page/off-page SEO direction in partnership with specialists ensuring strategies enhance
• Collaborate with strategy creative UX/UI and development teams so digital campaigns align with client goals and brand objectives.

4) Lead Reporting Dashboards & Insight Storytelling

• Oversee and drive development of dashboards analytics tools and automated reporting systems.
• Translate complex multi-platform data into clear compelling visual reporting clients/ internal teams can act on.
• Analyze trends surface performance insights and recommend strategic optimizations with confidence.
  

5) Manage & Grow the Digital Bench

• Manage and mentor a team of digital experts (PPC SEO FED UX/UI) setting performance expectations and growth paths.
• Lead cross-functional collaboration and ensure commitments are met on time with no surprises.
• Bring forward new technologies methodologies and best practices that keep RedRover ahead.

6) Own and Execute the Digital Roadmap for RedRover

• Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance speed and insight. Build and scale the systems talent and processes required to support continuous innovationwhile remaining hands-on where it matters most.
• Build the organization to support technology and innovation.

Required Knowledge Skills & Abilities

• Deep expertise leading digital strategy across paid social PPC SEO UX/UI digital campaign management and optimization; comfortable being hands-on when needed.
• Extensive experience running split-testing at scale with measurable performance lift.
• Proven ability to develop and manage comprehensive digital reporting and dashboard systems.
• Strong leadership and mentoring skills with multidisciplinary digital teams including international talent.
• Proficiency with GA4 GTM Search Console HubSpot Unbounce SEMRush (or equivalent).
• Excellent communication and presentation skills especially simplifying complex data into decisions.
• Demonstrated alignment with RedRovers Pack DNA: Results-Driven Tenacious Ownership Agents of Change Self-Disciplined & Accountable Positive Culture Builders and Highly Coachable.

Bonus Points

• Experience with B2B categories such as manufacturing professional services technology logistics or industrial markets.
• CRO and landing-page optimization expertise.
• Experience building repeatable testing frameworks or playbooks for teams.
• Strong familiarity with WRIKE or comparable PM tools.
  
  

Why RedRover

Were a high-performance culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. Youll lead a pack that cares about results and about each other.

Benefits include: competitive compensation healthcare/dental/vision generous PTO that grows with tenure vacation expense reimbursement pet insurance daycare reimbursement fitness benefits paid parental leave retirement contributions and flexible hours.

Required Experience:

Director