Senior Marketing Copywriter Associate Creative Director

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

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Job Description:

At Regions the Marketing Copywriter will craft compelling results-driven copies that drive customer engagement conversions and retention. This role will collaborate with marketing strategists data analysts and creative teams to develop compelling personalized data-driven messaging that resonates with target audiences. This role will utilize addressable media including direct mail email and next-best-action (NBA) direct response campaigns to reach consumers.

Primary Responsibilities

• Writes and edits high-performing compliant copy for direct mail email and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking savings credit cards loans wealth management)
• Adapts procedures and processes to enhance the media creation and distribution process
• Establishes critical strategic and operational goals
• Handles complex problems as they arise
• Leverages customer segmentation and behavioral data to tailor messaging for different audiences
• Ensures copy aligns with brand voice regulatory requirements (FDIC CFPB etc.) and best practices for financial services marketing
• Collaborates with strategy teams to enhance personalization and dynamic content strategies
• Works closely with designers to ensure copy and creative work together seamlessly
• Stays updated on banking and financial industry trends compliance updates and direct response best practices
• Mentors coaches and trains junior team members

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelors degree in English Journalism Marketing Communications or a related field and eight (8) years of direct response copywriting experience preferably in banking fintech or financial services
• Or High School Diploma or GED and twelve (12) years of professional experience in marketing

Preferences

• Proven success in direct mail email marketing and next-best-action (NBA) campaigns
• Strong understanding of customer journey mapping segmentation and data-driven personalization
• Familiarity with financial services compliance (e.g. Reg E Reg DD UDAAP) and ability to write clear legally sound disclosures
• Experience with CRM platforms (Salesforce Marketing Cloud HubSpot) and marketing automation tools is a plus

Skills and Competencies

• A/B test messaging to optimize performance and response rates CTRs and conversion metrics
• Ability to analyze performance metrics and refine copy based on results
• Excellent collaboration skills with cross-functional teams
• Excellent direct response writing and editing skills
• Excellent time management skills
• Excellent verbal written communication and organizational skills
• Experience working with and adhering to content style guides (e.g. AP style)
• Keen attention to detail to ensure quality and accuracy at each deliverable stage
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)

Experience in film video and television production preferred.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

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Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

DetailsRegions Center

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