Marketing Automation Specialist Marketing AssistantAnalyst II
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Job Location:
Indianapolis, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: SFMC Marketing Automation Specialist / Marketing Assistant/Analyst II
Duration: 6 months
Location: Full remote position
Pay Rate: XX22.00XX. on W2
Description:
Job Title: SFMC Marketing Automation Specialist
Full remote position. Standard business hours.
Were seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing building and executing data-driven campaigns using Salesforce Marketing Cloud with a strong emphasis on journey orchestration audience segmentation and campaign performance optimization. Youll collaborate across teams to deliver personalized customer experiences and drive measurable engagement.
Key Responsibilities
Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized multi-step experiences across email SMS and other channels.
Campaign Execution: Design build and launch multi-channel marketing campaigns using Email Studio Automation Studio and related SFMC tools.
Audience Segmentation: Manage subscriber data build targeted segments and use dynamic content to personalize messaging.
Performance Analysis: Monitor campaign metrics conduct A/B testing and analyze KPIs to optimize engagement and conversion.
Platform Management: Maintain and enhance Marketing Cloud functionality including automations filters and data extensions.
Cross-Functional Collaboration: Work closely with marketing sales and IT teams to gather requirements and support campaign execution.
Technical Customization: Use AMPscript SQL and basic HTML/CSS to enhance personalization and campaign logic.
Data Integration: Ensure proper data flow between Salesforce CRM Marketing Cloud and other systems to support campaign targeting and reporting.
Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g. CAN-SPAM) and monitor deliverability and engagement.
Required Skills and Qualifications:
2 4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder Email Studio Automation Studio)
Strong understanding of Salesforce CRM and its integration with Marketing Cloud
Experience with audience segmentation and dynamic content personalization
Familiarity with AMPscript and SQL for advanced personalization and data queries
Knowledge of email marketing best practices deliverability and compliance
Strong attention to detail and ability to manage multiple projects simultaneously
Excellent communication and project management skills
Preferred Qualifications:
Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)
Experience with Salesforce Data Cloud for audience enrichment and real-time personalization
Familiarity with marketing analytics tools and dashboards
Basic HTML/CSS skills for email customization
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
