CRM Marketing Operations Manager

CRM Marketing Operations Manager

• Location: New York NY 10018 (Hybrid Max 2 days/week onsite)
• Duration: 6 months with possible extension

• Work Schedule: 8:00 AM 5:00 PM
• Pay Rate: $39.29/hr. W2 All Inclusive

JOB OVERVIEW

The CRM Marketing Manager is responsible for leading customer-centric CRM and loyalty marketing initiatives from strategic planning through execution and optimization. This role blends brand-building strategy with hands-on CRM campaign leadership leveraging deep consumer insights cross-functional collaboration and marketing technology to drive engagement retention and loyalty across multiple channels including email and SMS.

The position partners closely with Global CRM Customer Intelligence IT Omni-channel Agencies and Brand teams to deliver impactful 1:1 and 1:many campaigns continuously improve performance and enhance the overall customer experience.

KEY RESPONSIBILITIES

• Lead the strategic development and execution of customer-centric loyalty-driven CRM initiatives aligned with business objectives
• Own 1:1 CRM campaigns end-to-end including planning briefing creative development production deployment and performance evaluation across email and SMS
• Manage 1:1 and 1:many CRM calendars across multiple retail brands in coordination with Global CRM and eCommerce teams
• Support the development and evolution of customer strategies loyalty programs and rewards initiatives
• Translate brand Marketing Plans into detailed CRM Marketing Communications plans
• Collaborate with Global CRM and cross-functional teams to evolve customer journeys engagement programs and eCommerce-driven CRM initiatives
• Manage and optimize relationships with internal and external agencies to ensure efficiency and effectiveness
• Analyze campaign results against projections identify insights and drive continuous performance improvement
• Drive seamless customer experience across CRM touchpoints connecting assets offers perks and triggered communications
• Develop and deliver relevant personalized content strategies to maximize channel reach and effectiveness
• Identify opportunities to enhance customer experiences and strengthen loyalty and retention
• Partner with Global CRM to support budget management and forecasting for CRM initiatives
• Collaborate with Customer Intelligence Targeting and IT teams to maximize the use of marketing technology and data
• Partner with Omni-channel teams and agencies to support transformational loyalty and retention strategies

BASIC QUALIFICATIONS

• Bachelors Degree or equivalent experience in Marketing Advertising or a related field
• 5 years of experience in CRM lifecycle marketing or customer-centric marketing roles
• Strong knowledge of consumer-centric marketing strategy creative development and in-market execution
• Proven ability to collaborate effectively within a matrixed cross-functional organization
• Strong verbal and written communication skills with experience influencing and gaining alignment across levels
• Strong analytical skills with experience integrating consumer research and multiple data sources into marketing plans
• Strong project management skills with a clear focus on results and execution
• Experience with CRM platforms such as Oracle Responsys or IBM Unica (preferred but not mandatory)

PREFERRED QUALIFICATIONS

• E-commerce or retail marketing experience

• Experience supporting loyalty or retention programs

• Background in applied analytics campaign reporting or marketing operations

• Experience working in a consulting or agency-supported environment

• Optical or specialty retail exposure is a plus

• This role prioritizes hands-on execution and technical depth over managerial or leadership experience

• Candidates with strong SQL skills and applied analytics experience are highly preferred

• Profiles trending senior strategic-only or people-manager focused may not be the best fit

• Ideal candidates are independent operators who can support day-to-day CRM analytics and campaign execution