Lead Business Analytics
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
We are looking for a highly analytical Lead Business Analytics to focus on data-driven insights for the go-to-market organization. The ideal candidate will have strong experience in data analytics and performance measurement alongside expertise in collaboration with cross-functional teams including marketing sales product and finance. A strong background in B2B SaaS metrics statistical modeling and data visualization is essential for success in this role.
Job Description
- Provide actionable insights to senior leadership by analyzing key GTM metrics identifying market trends customer behavior and opportunities to refine go-to-market strategies.
- Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms.
- Design implement and manage structured processes within the GTM Ops team to maintain high levels of data quality and accuracy.
- Effectively manage stakeholder communication on the insights & metrics developed.
- Collaborate closely with sales marketing product and finance teams to translate data insights into actionable events and ensure cohesive execution across channels.
- Continue to push stakeholders to think big in developing or re-design current BI applications that can create transformational business impact.
- Understand Business Storylines as tied to Goals OKRs and business outcomes.
Qualifications :
- 7 years of experience in sales / marketing analytics or a related field
- Bachelors / Masters degree in Business Analytics Data Science Statistics or a related field
- Expertise in developing metrics performance measurement data modeling and reporting
- Proficiency with analytics tools such as Google Analytics SQL Tableau PowerBI or other BI platforms
- Good understanding of marketing automation and CRM platforms (e.g. Marketo HubSpot Salesforce)
- Excellent interpersonal skills and ability to drive consensus with internal and external stakeholders
Additional Information :
The annual base salary range for this position is $127400 - $183080. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshwork ... View more
