Senior Manager, AI Strategy

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.

Position Summary:

The Senior Manager AI/GenAI Marketing Strategy will be the central expert responsible for defining piloting and scaling the use of Artificial Intelligence and Generative AI (GenAI) across the entire marketing function. This roles primary mission is to leverage AI to accelerate high-quality lead generation and drive marketing efficiency specifically through strategic planning deep cross-functional partnership and robust team enablement. This role offers the rare chance to be a pioneer in one of the fastest-changing areas of business.

Essential Functions (Duties and Responsibilities):

Strategy Partnership and Governance

AI Strategy Development: Define the 1-3 year AI adoption roadmap for Marketing identifying high-impact use cases such as campaign design and execution content account-based strategies and general marketing team efficiencies.

MarTech Partnership & Integration: Act as the AI Product Owner for Marketing partnering extensively with the dedicated MarTech Team to define technical requirements ensure successful AI tool integration and troubleshoot platform compatibility.

Design and build agents to be leveraged across marketing within various LLM tools

Lead Flow Collaboration: Work closely with the Lead Flow Manager to analyze current flow bottlenecks and optimize AI-driven initiatives (like predictive scoring and dynamic routing) to ensure seamless high-quality handoffs to Sales.

Sales Alignment & Enablement: Partner with Sales Operations to ensure a cohesive and aligned AI strategy across marketing and sales

Governance & Ethics: Partner with our legal team to establish guardrails best practices and ethical guidelines for GenAI usage focusing on data privacy accuracy and brand compliance across all marketing channels.

II. Enablement and Adoption

Self-Service Enablement: Design curate and maintain a centralized AI Knowledge Hub with validated prompt libraries approved use-case templates and tool tutorials tailored for diverse marketing roles (e.g. SEO Content Demand Gen).

Cross-Functional Support & Consulting: Serve as the internal AI Consultant for the wider marketing organization. Provide direct support for specialized high-priority use cases (e.g. complex data analysis niche campaign support) while focusing on transferring knowledge back to the functional team.

Advanced Use Case Development & Piloting: Design and measure pilot programs for critical AI applications (e.g. predictive lead scoring ABM personalization content summarization) to validate ROI and create scalable frameworks for others to adopt.

Training & Mentorship: Develop and lead comprehensive internal training programs and workshops designed to upskill all marketers on responsible and effective AI tool usage.

III. Technical Oversight and Measurement

Tool Vetting & Advocacy: Research evaluate and advocate for best-in-class AI/GenAI platforms that meet diverse marketing needs providing detailed business cases and technical requirements to the MarTech Team.

ROI Measurement: Define clear Key Performance Indicators (KPIs) for all AI initiatives and efficiency gains (e.g. time saved on copy creation)

Performance Reporting: Report regularly on the business value generated by AI and enablement programs clearly demonstrating the adoption rate and financial impact.

Trend Monitoring: Maintain a deep understanding of the evolving AI/GenAI landscape competitive advancements and emerging technologies to ensure the company maintains a cutting-edge approach.

Education & Experience Required:

Required Skills & Experience

8 years of experience in digital marketing marketing operations or a highly analytical marketing role.

2 years of dedicated experience working with AI/Machine Learning concepts and/or Generative AI tools (e.g. utilizing LLMs like GPT/Claude or commercial GenAI marketing platforms).

Proven ability to bridge the gap between highly technical concepts (data science APIs) and business outcomes (marketing impact ROI).

Deep expertise in the MarTech stack (e.g. familiarity with CRM CDP Marketing Automation platforms like Salesforce Marketing Cloud and Digital Asset Management platforms like Bynder).

Strong analytical skills with proficiency in data analysis and reporting tools (e.g. PowerBI SQL).

Exceptional written and verbal communication and presentation skills with the ability to influence and train diverse audiences.

Bachelors degree in Marketing Business Computer Science or a related field.

Preferred Skills & Experience

Experience in a product management or project leadership role focused on technology implementation.

Familiarity with foundational coding/scripting (e.g. Python) for API integrations or light data manipulation.

Understanding of data governance and compliance requirements (e.g. GDPR CCPA) related to AI and consumer data.

About athenahealth

Our vision: In an industry that becomes more complex by the day we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients powered by our vision to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.

Our company culture: Our talentedemployees or athenistas as we call ourselves spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge expertise backgrounds and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness accountability and support.

Our DEI commitment: Our vision of accessible high-quality and sustainable healthcare for all requires addressing the inequities that stand in the way. Thats one reason we prioritize diversity equity and inclusion in every aspect of our business from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas our partners customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits athenistas enjoy perks specific to each location including commuter support employee assistance programs tuition assistance employee resource groups and collaborativeworkspaces some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision we recognize that not all work needs to be done within an office environmentfull-time. With consistent communication and digital collaboration tools athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks we sponsor events throughout the year including book clubs external speakers and hackathons. We provide athenistas with a company culture based on learning the support of an engaged team and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here:

Experience:

Senior Manager

Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.Position Summary:The Senior Manager AI/GenAI Marketing Strategy will be the central expert responsible for defining piloting and scaling the use of Artificial Intelligence and G...