Assistant Brand Manager
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
RESPONSIBILITIES
Brand Marketing ATL PR
Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations aimed at driving sell-out sales productivity brand/product rankings and market share
Make strategic decisions around big bets and key priorities with a view to do fewer but bigger and better showcasing Singapore as the market with best-in-class practices/executions/successes
Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes to support brand development and major launches
Track and improve Marketing KPIs and ROIs
Trade Marketing BTL
Plan and execute BTL promotions across Department Stores Sephora Perfumery and Ecommerce channels for omni-excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
Plan and execute animations and podiums in conjunction with Key Accounts Visual Merchandising and Retail Operations
Co-own brand- category- and BA-productivity with Retail Operations and Key Accounts
Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results and/or mitigating risks
A&CP Budgeting P&L Management
Plan own and manage A&CP budget to ensure profitability
Co-own brand P&Ls including actively managing sell-out to sell-in gross-to-net and product contribution
Market Planning & Forecasting
Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises according to business needs
Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required and track performances of key pillars
Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction
Reporting & Others
Weekly Monthly and Quarterly reporting as per brand and APAC requirements managing ad-hoc reporting requests when required
Providing valuable insights to local regional and global teams on brand and competitor performance using them to enhance our own brand performance and results
Pricing and promotional analysis
REQUIREMENTS
A dynamic and entrepreneurial mindset with a strong attention to detail the ideal candidate will bring along the following:
Minimally 5 years of 360 brand management experience in Luxury Beauty particularly in Fragrances within the Singapore domestic market
Significant relevant experience with the Department Store and Sephora channels with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores is a bonus.
Experience in multi-brand portfolio management is preferred
A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
Excellent time management skills with the ability to prioritize effectively and work under pressure
Highly detailed with strong organizational and analytical skills; attuned with performance marketing
A team player ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
Proactive agile with a strong business acumen
Excellent verbal and written communication skills in English highly proficient in Microsoft Excel and PowerPoint
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, skin and body care.
