Business Development & Marketing Manager Healthcare

Sofia - Bulgaria

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

We are looking for a talented and motivated candidate for a Business Development & Marketing Manager to join our team based in Bulgaria.

The Business Development & Marketing Manager will be responsible for new offering development project management marketing activities overseeing relationships with key data suppliers to maintain the panel and identifying new data sources.

It includes developing strategies to expand existing contracts and identify new business opportunities as well as defining and designing data products based on market demand. The responsibilities encompass co-managing the product budget creating product roadmaps and presenting updates and strategies to executives.

This role is based in Sofia.

Key Accountabilities

Product Definition & Design: Define design and position products components or platforms with product governance. Apply structured product lifecycle management principles and agile development practices to ensure scalability and standardization across data products.
Market-Oriented Strategy: Develop and implement IQVIAs data products across the organization focusing on market demand. Incorporate trend analysis of internal demand patterns customer needs and competitive landscape to align product strategy with global standards.
Product Roadmaps: Own product roadmaps balancing short-term deliverables with long-term strategy. Include performance metrics monitoring and ROI calculations to support strategic decisions.
Executive Presentations: Prepare and present product updates strategies and business cases to executives.
Managing marketing and communication activities in line with corporate strategy.
Regular interactions with key data suppliers to maintain critical data supply relationships negotiate data supply fees identify new data sources and manage contract negotiations.
Develop strategy for expanding scope of existing contracts and identifying new business opportunities.
Budget & Forecasting: Co-manage annual product budget setting staffing and multi-year forecasting to deliver business value. Integrate financial modeling and pricing strategies to optimize product positioning and profitability.

Key Requirements

Experience: 5 years in marketing offering development product management or a similar role. Exposure to healthcare and big data technologies is a strong advantage.
Communication & Collaboration: Excellent communicator and collaborator in both English and Bulgarian.
Research & Analysis: Proficient in internal inventory research market research and competitive analysis.
Business Acumen & Strategic Thinking: Strong business acumen and strategic thinking.
Cross-Functional Team Leadership: Experience leading cross-functional teams.
Stakeholder Influence & Negotiation: Ability to influence and negotiate with stakeholders. Skilled in partnership management to enhance product offerings.

Why Join Us

You will have a significant contribution to a growing market in the Eastern European region making a real impact and having great career progression prospects.
You will have an opportunity to support new offering development in healthcare gaining exposure to key data suppliers in the region and growing your leadership skills.
You will help shape the future of IQVIAs data product strategy ensuring standardization and scalability across multiple domains.
You will be part of a global publicly listed leader in the healthcare market.

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

Required Experience:

Manager

We are looking for a talented and motivated candidate for a Business Development & Marketing Manager to join our team based in Bulgaria.The Business Development & Marketing Manager will be responsible for new offering development project management marketing activities overseeing relationships with ...

We are looking for a talented and motivated candidate for a Business Development & Marketing Manager to join our team based in Bulgaria.

This role is based in Sofia.

Key Accountabilities

Product Definition & Design: Define design and position products components or platforms with product governance. Apply structured product lifecycle management principles and agile development practices to ensure scalability and standardization across data products.
Market-Oriented Strategy: Develop and implement IQVIAs data products across the organization focusing on market demand. Incorporate trend analysis of internal demand patterns customer needs and competitive landscape to align product strategy with global standards.
Product Roadmaps: Own product roadmaps balancing short-term deliverables with long-term strategy. Include performance metrics monitoring and ROI calculations to support strategic decisions.
Executive Presentations: Prepare and present product updates strategies and business cases to executives.
Managing marketing and communication activities in line with corporate strategy.
Regular interactions with key data suppliers to maintain critical data supply relationships negotiate data supply fees identify new data sources and manage contract negotiations.
Develop strategy for expanding scope of existing contracts and identifying new business opportunities.
Budget & Forecasting: Co-manage annual product budget setting staffing and multi-year forecasting to deliver business value. Integrate financial modeling and pricing strategies to optimize product positioning and profitability.

Key Requirements

Experience: 5 years in marketing offering development product management or a similar role. Exposure to healthcare and big data technologies is a strong advantage.
Communication & Collaboration: Excellent communicator and collaborator in both English and Bulgarian.
Research & Analysis: Proficient in internal inventory research market research and competitive analysis.
Business Acumen & Strategic Thinking: Strong business acumen and strategic thinking.
Cross-Functional Team Leadership: Experience leading cross-functional teams.
Stakeholder Influence & Negotiation: Ability to influence and negotiate with stakeholders. Skilled in partnership management to enhance product offerings.

Why Join Us

You will have a significant contribution to a growing market in the Eastern European region making a real impact and having great career progression prospects.
You will have an opportunity to support new offering development in healthcare gaining exposure to key data suppliers in the region and growing your leadership skills.
You will help shape the future of IQVIAs data product strategy ensuring standardization and scalability across multiple domains.
You will be part of a global publicly listed leader in the healthcare market.

Required Experience:

Manager

Key Skills

Business Development
Marketing
Company Website
Press Releases
Communication
CRM
Market Research
Project Management
Content Marketing
Facebook
Email campaign
ROI
marketing collateral
Analytics

Apply Now

About Company

IQVIA

IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click