Brand Ambassador & BD

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Brand education and mentoring experience 40%

Advocate as an Ambassadorial role host event/mentoring/training activities based on activation plan & customer needs
Assist Brand team on developing assets and tools of Drinking strategy/mentoring format/tasting notes/drinking rituals/ VIPs engagement experience
Recruit & convert Key influencers and HWNIs through trial & brand education with deep understanding of HWNIs/luxury VIPs insight
Responsible for observing and reporting new trends in the industry and competitor activities to the Brand Teams in particular by maintaining a social media monitoring of Red Breast & Irish Malts & Craft Malts and relevant trends and following offline category consumption trends

Business development and new opportunity sourcing 60%

Uncover consumer insights on target audience behaviors preferences and unmet needs for Red Breast & Irish Malts & Craft Malts and develop brand plans and campaign ideas aligned with brand strategy.
Lead the implementation and execution of brand plans and campaigns by collaborating with cross-functional teams to ensure full delivery of activities and evaluate the effectiveness of brand initiatives by KPIs such as brand equity metrics and sales conversion.
Assist commercial team in product list-in strategy guidance new outlet list-in outlet relationship maintenance and sales goal achievement
Monitoring & analyzing prestige On and Off trade listing(Selective TOTs & Iconic whisky bars) product rotation in targeted outlets check Red Breast & Irish Malts & Craft Malts bottle/glass on menu
- Build strong relationship with business partners and increase brand share of voice
- Gather feedback from outlets distributing Red Breast & Irish Malts & Craft Malts on brand performance VIPs feedback and improvement opportunities
- Optimize visibility and identify opportunities (e.g. new luxury image outlets in-store communication) for Red Breast & Irish Malts & Craft Malts; assist sales team with store merchandising etc
- Seek relevant opportunities for brand activation trade associations (Prestige whisky bars focus) relevant events etc.
Keep a close eye on the market trend and luxury consumer trend and find relevant opportunities for Red Breast & Irish Malts & Craft Malts riding on this trend.

Job Posting End Date:

Target Hire Date:

Target End Date:

Brand education and mentoring experience 40%Advocate as an Ambassadorial role host event/mentoring/training activities based on activation plan & customer needsAssist Brand team on developing assets and tools of Drinking strategy/mentoring format/tasting notes/drinking rituals/ VIPs engagement exper...

Brand education and mentoring experience 40%

Advocate as an Ambassadorial role host event/mentoring/training activities based on activation plan & customer needs
Assist Brand team on developing assets and tools of Drinking strategy/mentoring format/tasting notes/drinking rituals/ VIPs engagement experience
Recruit & convert Key influencers and HWNIs through trial & brand education with deep understanding of HWNIs/luxury VIPs insight
Responsible for observing and reporting new trends in the industry and competitor activities to the Brand Teams in particular by maintaining a social media monitoring of Red Breast & Irish Malts & Craft Malts and relevant trends and following offline category consumption trends

Business development and new opportunity sourcing 60%

Uncover consumer insights on target audience behaviors preferences and unmet needs for Red Breast & Irish Malts & Craft Malts and develop brand plans and campaign ideas aligned with brand strategy.
Lead the implementation and execution of brand plans and campaigns by collaborating with cross-functional teams to ensure full delivery of activities and evaluate the effectiveness of brand initiatives by KPIs such as brand equity metrics and sales conversion.
Assist commercial team in product list-in strategy guidance new outlet list-in outlet relationship maintenance and sales goal achievement
Monitoring & analyzing prestige On and Off trade listing(Selective TOTs & Iconic whisky bars) product rotation in targeted outlets check Red Breast & Irish Malts & Craft Malts bottle/glass on menu
- Build strong relationship with business partners and increase brand share of voice
- Gather feedback from outlets distributing Red Breast & Irish Malts & Craft Malts on brand performance VIPs feedback and improvement opportunities
- Optimize visibility and identify opportunities (e.g. new luxury image outlets in-store communication) for Red Breast & Irish Malts & Craft Malts; assist sales team with store merchandising etc
- Seek relevant opportunities for brand activation trade associations (Prestige whisky bars focus) relevant events etc.
Keep a close eye on the market trend and luxury consumer trend and find relevant opportunities for Red Breast & Irish Malts & Craft Malts riding on this trend.

Job Posting End Date:

Target Hire Date:

Target End Date: