Were creating a brand-new capability at the heart of our business and agency-ecosystem transformation: Connected Commerce. This is a pivotal leadership role that will shape how we go to market connect with shoppers and future-proof our growth across channels.

As the first to stand up this capability and future vision youll be both strategist and builder bringing teams together turning vision into action and driving impact at the intersection of retail media DCOM shopper marketing content data and tech.

Youll pioneer a capability that bridges disciplines inspires adoption and delivers lasting impact across the business positioning us to stay ahead in a rapidly evolving retail landscape.

Primary Objectives

• Define and embed the Connected Commerce vision and operating model establishing it as a core enterprise capability that unites strategy execution and measurement across channels.
• Act as a transformation leader and capability owner shaping both the long-term roadmap and near-term implementation to accelerate omnichannel growth.
• Integrate retail content and commerce strategy into the end-to-end planning process ensuring consistent insight-led activation across the physical and digital shelf.
• Bridge critical functions Shopper Marketing Brand Media Sales Retail DTT and Agency Partners to enable truly connected consumer and customer experiences.
• Lead omnichannel shopper strategy and campaign development ensuring alignment with planning frameworks performance goals and customer priorities.
• Build and scale performance measurement frameworks connecting data insights and analytics to inform planning activation and real-time optimization.
• Champion capability adoption and continuous improvement engaging senior stakeholders markets and global teams to embed new ways of working and unlock sustained business impact.

Key Responsibilities

• Strategy Development: Define short- and long-term vision for Connected Commerce. Outline capability roadmap and maturity milestones.
• Capability Build: Develop tools workflows and ways of working across teams. Identify process gaps and lead solution design.
• Content & Planning: Integrate retail content and shopper priorities into the end-to-end planning process. Define how these are represented in campaign briefs and execution.
• Cross-functional Leadership: Partner across Brand Shopper Sales Media Retail and DTT to ensure alignment and cohesion in planning and delivery.
• Performance & Insights: Establish KPIs and measurement frameworks. Surface actionable insights for future planning and budget optimization.
• Transformation & Change Management: Lead upskilling change management and communication efforts to embed this capability across the organization.

Profile & Qualifications

• 10 years in a unique combination of omnichannel marketing Digital Commerce instore- shopper marketing or related customer marketing and commercial leadership rolepreferably within CPG and or retail environments.
• Demonstrated success inbuilding new capabilities leading cross-functional initiatives and navigating complex organizations.
• Strong knowledge ofretail content shopper journeys and commerce activationfrom strategy through to shelf and measurement.
• Experience managingcross-functional or matrixed teams including external partners (e.g. agencies platforms).
• Comfortable working withdata and performance metricsable to interpret and act on insights.
• Highly collaborative pragmatic and able to lead through influence not just authority.
• Thrives in ambiguity and motivated by building new enduring value.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.