Manager, Marketing Capabilities

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Were looking for a Marketing Capabilities Manager to support the delivery and continuous improvement of marketing capabilities for TD by translating business needs into operational MarTech requirements and solutions. You will own backlog prioritization requirements workflow design and cross-functional delivery with Marketing Technology and Analytics partners.

This role collaborates with Marketing Data and Technology teams to convert requirements into user stories workflows and wireframes. The position is responsible for facilitating delivery through JIRA and Kanban/ART cadences documenting solutions and supporting marketing teams. Candidates with experience in Marketing Technologies strong data proficiency and a background in leading complex projects are encouraged to apply.

Key Responsibilities

• Facilitate adoption and optimize the use of new capabilities. Lead efforts to integrate these capabilities into operational processes.

• Define document and manage end-to-end marketing capability requirements (use cases user stories acceptance criteria) for Salesforce Marketing Cloud and adjacent platforms.

• Run discovery workshops with business stakeholders to translate marketing objectives into technical and operational solutions.

• Design and map marketing workflows journey flows data flows and integration touchpoints between various systems

• Prioritize and manage a delivery backlog using ART/Program increment planning Kanban boards and JIRA; own sprint-level artifacts and cadence.

• Build wireframes and low-fidelity prototypes to communicate customer journeys and campaign experiences using design tools.

• Establish measurement definitions success criteria and reporting requirements to demonstrate business impact (LTV retention conversion).

• Create and maintain Confluence documentation: solution designs artifacts operating procedures and training materials for marketing ops teams.

What You Bring

• 5 years experience in marketing operations MarTech product management or marketing technology delivery.

• Practical knowledge of Agile delivery at scale: ART/PI planning Kanban flow sprint ceremonies and JIRA administration.

• Strong capability writing user stories acceptance criteria and technical/functional requirements.

• Experience designing workflows and customer journeys for digital marketing and cross-channel campaigns.

• Proficiency with Confluence for structured documentation and knowledge management.

• Experience producing wireframes or clickable prototypes with design tools.

• Strong stakeholder management and communication skills with ability to operate in a matrixed environment.

• Post-secondary degree in Marketing Business Computer Science or related field.

Preferred Qualifications

• Agile Scrum or Product Owner certification (e.g. CSPO).

• Knowledge of Insurance business Bank Act Privacy regulations.

• Experience in a highly regulated industry like financial services.

• Knowledge of Marketing technologies from Salesforce Adobe

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):