Manager, OMNI Channel Marketing

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

How youll make an impact:

The OMNI Channel Marketing Manager drives the strategy development and execution of marketing initiatives to grow total retail sales enhance customer engagement and maintain the e-commerce site as an industry leader. This role requires a mix of creativity analytical thinking and leadership skills to deliver measurable results.

Retail Promotions and Campaign Strategy 40%

• Plan develop and execute promotional campaigns seasonal sales and marketing initiatives.
• Coordinate with the creative and merchandising teams to ensure promotions reflect branding consistency.

• Foster innovation in promotional tactics to engage new and returning customers.
• Track and report promotional campaign performance and ROI.
• Champion customer-centric thinking to deliver seamless online shopping experiences.
• Collaborate with Digital Marketing Coordinator and proof read email SMS and Social addition working with coordinator on all organic social media posts for Canada.
• Collaborate with brand marketing to develop integrated marketing plans.

Content Optimization and Management 20%

• Drive improvements to product content including product descriptions images videos and SEO alignment to maximize conversions.
• Partner with creative teams to define a consistent marketing voice.
• Optimize user experience with updated accurate and engaging content on product pages and landing pages.

Performance Monitoring and Analytics 20%

• Analyze site traffic conversion rates and customer behaviors to identify opportunities for improvement.
• Create detailed reporting of marketing performance with actionable insights.
• Recommend marketing adjustments based on data trends and findings.

Cross-Functional Collaboration 20%

• Work closely with the merchandising and planning teams to forecast demands and product trends.
• Liaise with IT and design teams to identify and resolve website functionality issues.
• Collaborate with paid media team in the US to ensure alignment on messaging targeting and customer audiences.
• Build relationships with third-party vendors for marketing tools or partnerships.

Must have skills and experiences

• 5 years of experience managing e-commerce sites or digital marketing platforms.
• Analytics - Expertise in website analytics tools (e.g. Google Analytics Adobe Analytics).
• Strong project management organizational and leadership skills.
• Strategic campaign planning and execution
• Collaboration - Ability to thrive in fast-paced environments with cross-functional collaboration.
• Bachelors degree in Marketing Business Administration or related field.

Preferred skills and experiences

• Familiarity with SEO best practices and e-commerce CMS platforms.
• Ecommerce and or Retail preferred

Make a career at Carters:

• Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters OshKosh is an equal opportunity employer and encourages all interested and qualified candidates to apply. Should you require any type of accommodation please do not hesitate to contact us.

Carters OshKosh est un employeur souscrivant au principe de légalité daccès à lemploi et encourage tous les candidats intéressés et qualifiés à postuler. Si vous avez besoin de certaines mesures dadaptation nhésitez pas à communiquer avec nous. .