Director of Communications and Partnerships

Fairmont Chateau Lake Louise is seeking a visionary Director of Communications & Partnerships to elevate and amplify the hotels global positioning as a leader in luxury hospitality and transformative wellness following a $130M resort transformation and recent unveiling of a world-class thermal bathing destination Basin Glacial Waters. This role is responsible for shaping the propertys guest appeal voice and reputation through innovative cross-channel communications proactive brand storytelling experiential activations and meaningful partnerships that resonate with discerning travelers and media alike.

The ideal candidate is a sophisticated communicator and connector who understands the nuances of luxury branding cultural relevance and modern media landscapes. They will drive awareness inspire aspiration and create enduring emotional connections between our brand and our guests.

Under the leadership of the General Manager and Director of Sales & Marketing and with strong alignment with the Fairmont Hotels & Resorts Corporate office and Regional Director of Public Relations the key responsibilities of this role are as follows:

Public Relations & Brand Communications

• Develop and execute a comprehensive PR strategy that enhances the propertys reputation locally regionally and globally supporting the hotels master strategic plan
• Generate proactive PR-driven programming to secure increased destination / hotel awareness and add meaning and differentiation to Fairmont Chateau Lake Louises diverse offering and array of guest experiences
• Provide PR amplification for all on-property special event activations including execution of relevant media launches
• Be the author and champion of both external and internal messaging ensuring consistency of brand voice across platforms and departments
• Cultivate strong relationships with top-tier media influencers and thought leaders across luxury travel design outdoor culinary and wellness verticals.
• Secure high-impact media coverage brand features and exclusive storytelling opportunities in premium publications and digital platforms.
• Oversee the creation and distribution of press materials media kits resort updates and thought leadership content that reflect the propertys distinct voice and positioning.
• Manage press visits interviews and media experiences with an emphasis on curating unique newsworthy narratives.
• Work closely with regional PR counterparts and regional digital marketing/sales teams to share best practices promote Canadas Western Mountain Collection and ensure the resort is leveraged at every opportunity
• Pursue key influential awards and execute nominations accordingly
• In coordination with the DOSM undertake other tasks and duties that may be required from time to time

Strategic Partnerships & Brand Activations

• Identify and nurture partnerships with luxury brands wellness innovators cultural institutions and lifestyle leaders that align with the propertys ethos.
• Conceptualize and execute collaborative experiences brand takeovers and signature events that drive buzz social engagement and guest demand.
• Leverage partnerships to access new audiences extend brand reach and create PR-worthy moments and guest experiences that reinforce the propertys position at the forefront of luxury and wellness and highlight its iconic destination

Experiential Development & Community Engagement

• Lead the ideation and execution of immersive guest experiences that bring the brands adventure wellness and lifestyle philosophy to life.
• Develop community engagement programs that strengthen the hotels local relevance and social impact.
• Collaborate cross-functionally with Spa & Wellness F&B Resort Activities and Operations teams to integrate storytelling and experiential design into all guest touchpoints.

Communications Strategy & Measurement

• Work closely with the corporate communications and marketing teams to ensure message alignment across channels.
• Manage PR budgets and performance metrics.
• Track media coverage campaign results and brand sentiment to measure the effectiveness of initiatives and continuously optimize strategy.

Qualifications :

Your experience and skillset includes:

• Bachelors degree in Communications Public Relations Marketing or related field
• 510 years of progressive PR and partnership experience within luxury hospitality wellness or lifestyle brands
• Creative strategic thinker with a keen understanding of global luxury trends cultural relevance and experiential marketing
• Proven track record of securing top-tier media coverage and delivering high-impact brand activations
• Established network of global media contacts within luxury travel and wellness industries
• Exceptional written and verbal communication skills; adept at crafting compelling narratives and copywriting for distinct audiences
• Crisis communications and online reputation management experience required
• Confident polished presence with the ability to represent the property at the highest level

Additional Information :

Job Perks & Benefits:

• Subsidized staff accommodation provided on-site for full time status employees
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $5/meal)
• Comprehensive benefits package (Medical Vision & Dental) including extended benefits like; Mental Health (up to $5000/year) Orthodontics (up to $2500/year) Fertility Drugs and Gender Affirmation (Lifetime maximum of $10000) for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program - Discounted room rates including 50% off all food & beverage at Fairmont Resorts in Banff Lake Louise Jasper & Whistler (subject to availability)
• Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5000 properties with Accor

Visa Requirements: Must be legally authorized to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

APPLY TODAY:  Whether youre just launching your career or looking for a new adventure we invite you to visit  to learn more about Fairmont Chateau Lake Louise and the extraordinary opportunities that exist within our resort!

We encourage you to let us know if you require any accommodations through the application or recruitment process and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact in confidence: 

Our Commitment to Diversity & Inclusion: 

At Fairmont Chateau Lake Louise we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds perspectives and talents of the individual. As an Equal Opportunity Employer we are dedicated to providing equal access to opportunities. We welcome applications from all qualified candidates.

#CWMRLeadership

Remote Work :

No

Employment Type :

Full-time