CRM Manager

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

As the CRM Manager at SharkNinja you will be instrumental in driving growth and performance in the French market by implementing and managing strategies for the channel. This role requires leveraging innovative opportunities and collaborating with internal and external stakeholders to enhance brand advocacy and customer lifetime value.

What will you do:

• Campaign Execution Assist in the planning building and execution of multi-channel CRM campaigns including email SMS push notifications and on-site personalization.

• Customer Segmentation & Targeting Create customer segments and personalize communications to drive engagement retention and conversion.

• Automation & Journeys Set up and optimize automated customer lifecycle journeys ensuring timely and relevant messaging at each stage of the customer journey.

• Performance Analysis Monitor and report on campaign performance using key CRM metrics to track success test improvements and make data-driven recommendations.

• A/B Testing & Optimization Support continuous improvement through testing and refining campaigns including subject lines messaging creative and segmentation strategies.

• Stakeholder Collaboration Work closely with the wider marketing e-commerce and data teams to ensure CRM campaigns are aligned with overall business goals.

• CDP Utilization Maximize the potential of Bloomreach (Exponea) by ensuring data is used effectively for segmentation insights and campaign execution.

• Data & Compliance Ensure all CRM activities adhere to GDPR and best practices for data privacy and customer communication.

What will you have:

• Experience in CRM & Marketing Automation 1-2 years of experience in a CRM Email Marketing or Digital Marketing role.

• Hands-on experience working with Bloomreach (Exponea) or another Customer Data Platform (CDP) is essential.

• Strong Analytical Skills Comfortable working with data metrics and reports using insights to improve performance.

• Passion for Customer Engagement A keen interest in customer journeys retention strategies and omni-channel personalisation.

• Tech-Savvy & Detail-Oriented Ability to work with CRM tools email builders automation workflows and segmentation platforms.

• Proactive & Willing to Learn A can-do attitude with a curiosity to explore new trends tools and CRM innovations.

• Good Communication & Teamwork Ability to collaborate effectively with internal teams and external partners.