This role will shape how the world understands Fingerprint translating our vision product differentiation and category leadership into bold memorable messaging that stands out in a crowded market. Youll be the architect of our brand narrative elevating complex technical ideas into clear compelling stories that inspire enterprise buyers partners and the broader ecosystem.
This is a high-impact individual contributor role to start with the potential to evolve into team leadership as we scale.
If you thrive on building narratives that push boundaries shaping brand perception and driving cohesion across every touchpoint this is a rare opportunity to define and expand our voice at a pivotal stage of growth.
Responsibilities
- Brand Narrative Development: Shape and evolve Fingerprints overarching story value propositions and messaging frameworks across industries and personas.
- Category Differentiation: Craft ideas and narratives that break conventional B2B marketing patterns and clearly differentiate us from legacy fraud tools and lookalike competitors.
- Thought Leadership Engine: Own creation of thought leadership content that positions Fingerprint as category leaders in device intelligence fraud prevention and AI-driven risk.
- Content Strategy & Execution: Build and maintain a content strategy that supports demand generation product marketing and PR/AR. Deliver and shape blog posts campaign copy emails video scripts landing pages and more.
- Cross-Functional Messaging Alignment: Ensure consistent messaging across marketing product sales and customer-facing teams. Support product launches GTM motions and campaigns with unified and stand out content.
- Editorial Standards & Governance: Build upon the guidelines for tone voice structure and brand storytelling to ensure polished cohesive external communications
- This role will be responsible for direct management of contract writers
Requirements
- 10 years of content brand marketing or strategic communications experience agency or in-house with a strong portfolio of work that stands out for creativity.
- A track record of creating crisp high-impact messaging for technical products with multiple personas (e.g. security fraud product engineering).
- Exceptional writing and storytelling ability clear concise confident.
- Ability to translate technical concepts into compelling narratives.
- Experience managing third party contractors and vendors
- Strong project management skills with the ability to meet deadlines in a fast-paced high-output environment.
- Strong editorial judgment and the ability to review edit and elevate content created by others to maintain a consistent high-quality brand voice.
- Comfort being a high-output IC with a builder mindset with the ability to give and receive feedback effectively and interest in growing into a leadership role over time.
- Familiarity with category creation is a plus.
Required Experience:
Manager
This role will shape how the world understands Fingerprint translating our vision product differentiation and category leadership into bold memorable messaging that stands out in a crowded market. Youll be the architect of our brand narrative elevating complex technical ideas into clear compelling s...
This role will shape how the world understands Fingerprint translating our vision product differentiation and category leadership into bold memorable messaging that stands out in a crowded market. Youll be the architect of our brand narrative elevating complex technical ideas into clear compelling stories that inspire enterprise buyers partners and the broader ecosystem.
This is a high-impact individual contributor role to start with the potential to evolve into team leadership as we scale.
If you thrive on building narratives that push boundaries shaping brand perception and driving cohesion across every touchpoint this is a rare opportunity to define and expand our voice at a pivotal stage of growth.
Responsibilities
- Brand Narrative Development: Shape and evolve Fingerprints overarching story value propositions and messaging frameworks across industries and personas.
- Category Differentiation: Craft ideas and narratives that break conventional B2B marketing patterns and clearly differentiate us from legacy fraud tools and lookalike competitors.
- Thought Leadership Engine: Own creation of thought leadership content that positions Fingerprint as category leaders in device intelligence fraud prevention and AI-driven risk.
- Content Strategy & Execution: Build and maintain a content strategy that supports demand generation product marketing and PR/AR. Deliver and shape blog posts campaign copy emails video scripts landing pages and more.
- Cross-Functional Messaging Alignment: Ensure consistent messaging across marketing product sales and customer-facing teams. Support product launches GTM motions and campaigns with unified and stand out content.
- Editorial Standards & Governance: Build upon the guidelines for tone voice structure and brand storytelling to ensure polished cohesive external communications
- This role will be responsible for direct management of contract writers
Requirements
- 10 years of content brand marketing or strategic communications experience agency or in-house with a strong portfolio of work that stands out for creativity.
- A track record of creating crisp high-impact messaging for technical products with multiple personas (e.g. security fraud product engineering).
- Exceptional writing and storytelling ability clear concise confident.
- Ability to translate technical concepts into compelling narratives.
- Experience managing third party contractors and vendors
- Strong project management skills with the ability to meet deadlines in a fast-paced high-output environment.
- Strong editorial judgment and the ability to review edit and elevate content created by others to maintain a consistent high-quality brand voice.
- Comfort being a high-output IC with a builder mindset with the ability to give and receive feedback effectively and interest in growing into a leadership role over time.
- Familiarity with category creation is a plus.
Required Experience:
Manager
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