Senior Manager, Route to Market

LEAD ROUTE TO MARKET STRATEGY & PLANNING

Design develop and implement a route-to-market strategy aligned with business needs.

Lead annual Route-to-Market (RTM) assessments and business planning sessions across all channels.

Provide support to commercial leadership during the Route-to-Market planning cycle to ensure proper prioritization preparedness and allocation of field force resources.

Ensure that the RTM strategy aligns with the overall channel strategies.

Execute and evaluate RTM performance by distributor and channel providing insights to the RBNA Leadership Team.

Conduct financial analysis to calculate the Return on Investment (ROI) for the RTM process and share findings with key stakeholders.

Lead Route-to-Market transition projects by assisting commercial leadership with national tools and resources.

LEAD PROJECT REACH

Lead the project aimed at expanding Red Bulls numeric distribution.

Develop strategies to align RBNA with the appropriate network partners for expansion.

Oversee the cross-functional team (Off Premise & On Premise) responsible for driving new distribution efforts.

Perform financial analyses on the Return on Investment for Reach Initiatives and share results with key stakeholders.

DISTRIBUTION MANAGEMENT

Identify alternative Routes to Market (RTMs) to support scalable Reach expansion.

Negotiate contracts with new partners by collaborating with the legal and trade finance teams on contract specifics and potential future partnerships. Enhance existing partnerships through renegotiations and renewed agreements.

Develop strong and mutually beneficial business plans at the corporate level with national and regional partners. Provide monthly updates on progress versus goals along with an actionable plan to achieve targets.

Attend relevant trade shows and conferences to establish connections and gain insights into industry trends that influence business planning and contract negotiations.

Collaborate with other departments as necessary to ensure seamless transactions.

Establish and manage budgets for Broadline partners consistently analyzing return on investment (ROI) and cost per case.

Oversee the Value Chain while ensuring distributors effectively contribute to the networks growth and efficiency.

COMMUNICATION & STAKEHOLDER MANAGEMENT

Maintain strong alignment with RBNA Distribution leadership by actively engaging them for input and collaboration in enhancing program design and implementing changes to the Route-to-Market (RTM) strategy and reach.

Collaborate with the Director of National Distribution Strategy and the Vice President of Distribution to review progress co-design solutions and recommend improvements to the Route-to-Market approach.

Work with Shared Services teams (e.g. Finance IT Legal) to gather inputs review financial and legal matters and jointly design and implement program communication and delivery.

Ensure the program strategy is consistently aligned with RBNA Sales leadership channel strategies and related programs.

Develop and share best practices to support organizational efforts effectively.

KEY PERFORMANCE INDICATORS

Develop implement and maintain a monthly Route-to-Market effectiveness scorecard.

Ensure the timely delivery of all Route-to-Market projects to SaMo and field stakeholders.

Expand Red Bulls numeric distribution to achieve annual reach goals.

Support Route-to-Market transitions without any regrettable losses.

Monitor distributor sales strategies and plans to ensure alignment with established guidelines and annual targets.

Qualifications :

8-10 years of relevant experience in Consumer Packaged Goods (CPG) or Consulting including at least 2 years focused on Distribution and Route-to-Market projects.

In-depth knowledge of various routes to market and familiarity with the retail landscape covering both regional and national chains.

Highly skilled and proficient in Microsoft Excel and Microsoft PowerPoint; expertise in financial modeling is an added advantage.

Empowered worker with a proven track record of successfully managing projects from ideation to implementation.

Strong communication and stakeholder management skills; highly organized.

Strategic thinker with robust business acumen.

Self-motivated entrepreneurial mindset and capable of working independently.

Demonstrated ability to lead manage and motivate distributors.

Exceptional negotiation and influencing skills.

Experience working with big data conducting statistical analysis and deriving actionable insights is desirable.

Proven ability to support and facilitate cross-departmental interdependencies.

Sales-oriented with a thorough understanding of sales drivers and the connection between data and sales execution.

Outstanding negotiation analytical and numerical skills combined with strong business acumen.

BA required; MBA preferred

Fluent in English additional languages an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115000 - $173000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time