Social Media Marketer

About Sesame

Sesame believes in a future where computers are lifelike - with the ability to see hear and collaborate with us in ways that feel natural and human. With this vision were designing a new kind of computer focused on making voice companions part of our daily lives. Our team brings together founders from Oculus and Ubiquity6 alongside proven leaders from Meta Google and Apple with deep expertise spanning hardware and software. Join us in shaping a future where computers truly come alive.

About the Role

Were looking for a Social Media Marketer to be the founding voice of Sesame across social platforms. Youll launch and own our social presence as we bring our groundbreaking products to market in both software and hardware. This is a rare opportunity to define social strategy from day one at a company that sits at the intersection of tech and fashion.

Youll work directly with our leadership team to build a socially-native brand thats curated tasteful and product-led - standing out without being this role youll touch social brand and influencer shaping how Sesame shows up in the world.

If youve spent years being the social voice at beloved lifestyle media or fashion brands and want to bring that sensibility to something truly novel this role is for you. This is a hands-on role: youll be strategic AND executional. Youll have significant creative freedom and a seat at the table as we build something meaningful.

Responsibilities:

• Social Channel Strategy

  • Develop and execute Sesames social strategy balancing product and brand storytelling

  • Stand up and launch Sesames social channels (Instagram TikTok X) - prioritizing content and channels based on the strategy youll set

  • Define and maintain Sesames brand voice across all social platforms

  • Build the foundation for social as a key brand-building and community channel not just a performance marketing lever

• Content Creation & Execution

  • Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated authentic way

  • Maintain channel hygiene and content doing your own execution for day-to-day needs (static images stories quick posts)

  • Be a voice for brand consistency and voice/tone in everything we do on all of our social platforms

  • Balance strategic planning with nimble reactive content that captures organic cultural moments where our brand can be part of the conversation

• Brand Building & Community

  • Lead brand activations and organic campaigns that build awareness and cultural relevance

  • Design our influencer strategy and social collaborations that ladder up to our brand positioning

  • Engage with and grow our community authentically

  • Work cross-functionally to ensure social amplifies the full Sesame story

• Foundation for Scale

  • Establish processes workflows and content calendars that can scale as the marketing team grows

  • Define success metrics for brand-building social

Required Qualifications:

• 7 years of experience in social media marketing with clear progression from executional to strategic roles.

• Background in fashion lifestyle media or consumer brands.

• Proven ability to balance strategy with execution: youre comfortable both building the plan and creating the content.

• Experience launching new products or brands.

• Experience launching new social channels from scratch.

• Deep platform expertise (Instagram TikTok X) and understanding of how to build an authentic presence on each

• Based in or willing to relocate to San Francisco

Preferred Qualifications:

• Tech experience (apps or wearables) is a plus but not required.

• Experience at small-to-mid-sized companies showing you can thrive with autonomy and ambiguity.

• Background in brands with strong points of view and elevated aesthetics.

• Basic content creation skills; experience with motion/video is a plus but not required.

• Understanding of the creator economy and influencer partnerships

• Experience working with brand agencies and cross-functional teams

• Track record of building engaged communities not just follower counts

Sesame is committed to a workplace where everyone feels valued respected and empowered. We welcome all qualified applicants embracing diversity in race gender identity orientation ability and more. We provide reasonable accommodations for applicants with disabilitiescontact for assistance.

Full-time Employee Benefits:

• 401k matching

• 100% employer-paid health vision and dental benefits

• Unlimited PTO and sick time

• Flexible spending account matching (medical FSA)

Benefits do not apply to contingent/contract workers