Marketing Strategy Manager Owned Channels- Vice President
Share
Job Location:
Columbus, NE - USA
Monthly Salary:
Not Disclosed
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
The Consumer Bank Acquisition Marketing team is responsible for driving incremental highquality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels including (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).
As a Marketing Strategy Manager on the Acquisition Marketing team you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.
Job responsibilities
- Partner with leaders of centralized teams managing Owned Channels (for example Digital Owned Media and/or Modelling etc.) to pragmatically advance our customer growth results via strong collaboration and influence
- Concept develop and propose initiatives and tests that drive growth through a deep understanding of business priorities customer segments and needs as well as Owned Channel capabilities
- Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets
- Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights deliverables and next steps
- Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages
- Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve
- Identify triage and escalate ad performance issues for timely resolution
Required qualifications capabilities and skills
- 6 years of experience in digital direct-to-consumer marketing.
- Team player with the ability to navigate a highly matrixed organization influence partners build consensus and work across various functional departments
- Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results
- Ability to present and discuss ideas with intent to persuade educate and enhance understanding across all levels of the organization
- Experienced manager of marketing budgets forecasts and expected financial returns
Preferred qualifications capabilities and skills
- Financial services industry experience a plus
- Proven ability to take initiative influence others and achieve results
- Constantly pushes boundaries of what could be to drive innovation
- Excels at managing multiple initiatives simultaneously within tight deadlines
- Loves testing learning and taking calculated risks
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
