Lead Global Account Based Marketing

We are seeking a data-driven strategic and highly accountable ABM Marketing Lead to lead and scale our account-based marketing efforts across the Freshworks portfolio. As the global ABM Digital Lead youll play a pivotal role within the Demand Generation Marketing team to strategize and execute Account Based Marketing (ABM) for Freshworkss sales pipeline focused on high value accounts.

This role develops and executes high performing best in class B2B paid media campaigns that fully align to our businesss overall go to market strategy. Reporting to the Director Digital Marketing the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in close partnership with cross-functional teams in Sales Customer Success Marketing Operations and Revenue Ops Campaigns Brand other Marketing functions.

Primary Job Responsibilities:

• Own the development execution and optimization of ABM programs focused on customer expansion new business and retention goals

• Build and manage comprehensive ABM campaign strategies including audience segmentation personalized content and channel mix planning (display paid social content syndication and landing experiences)

• Analyze and report on campaign performance delivering insights and recommendations to drive continuous program improvements

• Partner closely with Creative Content Sales and Customer Success teams and external agencies to create messaging assets and playbooks tailored to key accounts

• Maintain and refine account and contact databases to ensure precise targeting across campaigns; deeply collaborate with Operations to support data hygiene and reporting

• Manage external vendors and partners to deliver campaign components on time and on budget

• Lead A/B testing strategies across creative landing pages and channels to optimize engagement and conversion outcomes

• Work across organizational structures effectively including the broader marketing team and channel partners sales and operations and lead by influence to drive effective collaboration alignment and decision-making

• Develop and share regular reporting cadences (weekly monthly quarterly) to key stakeholders summarizing performance trends learnings and opportunities

• Contribute to the evolution of the ABM strategy by identifying new platforms tactics and best practices.

• Support the vision and values of the company through role modeling and encouraging desired behaviors

Qualifications :

• Bachelors degree

• 5 years of digital marketing experience paid media demand generation or ABM

• Hands-on expertise with key media platforms including LinkedIn Facebook programmatic display content syndication and CRM/marketing automation systems (e.g. Salesforce Marketo)

• Strong analytical skills with a data-driven mindset: ability to analyze campaign performance generate insights and make optimization recommendations

• Proven project management skills with ability to own initiatives from strategy through execution balancing short term needs with long-term goals

• Comfort managing vendor relationships and coordinating external partners to achieve program goals

• Eagerness to innovate test new strategies and continuously improve performance with a growth mindset

• Desire and ability to be a team player in a collaborative entrepreneurial and dynamic environment

• Copywriting and editing skills preferred

• Travel 5% of the time to support key internal and external activities

Additional Information :

The annual base salary range for this position is $101800-$146395 USD.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time