Video Program Manager, Audience Engagement & Amplification
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Job Location:
Redlands, CO - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview
Join Esri as a Video Program Manager Audience Engagement & Amplification to help grow our audience for our award-winning this role youll make sure our videos are repurposed promoted and shared widely to tell Esris story and inspire audiences.
Youll collaborate with teams across the company to amplify existing content co-create distribution campaigns and build a user-friendly video library that makes it easy for staff and partners to find and share the right videos. If youre passionate about storytelling strategy and making content work harder this role is for you.
Responsibilities
- Maximize the value of Esris award-winning video productions by ensuring that existing content is continuously leveraged reused and repurposed for multiple audiences and contexts. This includes building workflows to support ongoing promotion throughout Esri and the GIS community and making best efforts to ensure that new videos are conceived with multiple uses in mind and actively utilized across the organization. It also entails strategically managing any customization and re-versioning of existing video content needed to support this goal.
- Act as a cross-functional liaison and catalyst who works with Esri business units that actively communicate Esris story such as GBD Professional Services Industry Brand and Product marketing to promote and advise on how existing videos can best be deployed in support of their communications goals. Collaborate on projects addition track and report on how videos are being used.
- Drive strategic amplification of existing videos by co-developing with Video Executive Producers and Esri sales and marketing teams story-driven distribution campaigns that extend reach and influence among strategically important audiences. Inform content strategy through performance metrics analysis and trend research.
- Enable internal business units to access and deploy existing video content by developing and maintaining a user-friendly video library of the Video Teams work that empowers staff and distributors to browse and search existing content.
Requirements
- 5 years of experience in marketing creative services or related field
- Experience developing and leading creative campaigns to strategically extend influence
- Proven ability to work cross-functionally with marketing product and business teams
- Proven ability to identify opportunities to maximize the value of existing assets
- Experience building systems or processes to organize content track usage and streamline access for stakeholders
- Experience using metrics and analytics to measure performance share insights and/or inform future strategy
- Bachelors degree in marketing communications media or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Familiarity with platforms like Google Analytics YouTube Studio or marketing dashboards to track and report on video performance
- Knowledge of ArcGIS and/or mapping technology
- Experience with digital asset management tools or libraries and proficiency in organizing large collections of content
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Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.
