SR Specialist, Digital Marketing, Social

Job Title: Senior Specialist Digital Marketing Social & Paid Media

Pay Rate:$33.00 per hour
Location: Fiskdale MA 01518
Schedule: Hybrid (in-office and remote flexibility; varied TBD)
Travel: Required must be available to attend live events for on-site content capture
Assignment Type: Contract Full-time (8 hours/day)
Start Date: November 24 2025 End Date: September 30 2026

Position Overview

We are seeking a Senior Digital Marketing Specialist with expertise in social and paid media to drive strategic digital engagement and audience growth across multiple platforms for a global animal health portfolio.

This role combines strategy storytelling and executionrequiring an innovative marketer who can build audience trust create authentic content and maximize ROI through impactful digital campaigns. The position offers a unique opportunity to work closely with the Senior Manager Digital & Campaign Marketing while also supporting live events brand storytelling and campaign activation.

Candidates are encouraged to share an informal portfolio or examples demonstrating social channel growth campaign performance metrics and creative content (photo/video).

Key Responsibilities

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with brand values and business goals for globally focused animal health brands.
• Build engage and grow audiences across Facebook Instagram and LinkedIn through compelling story-driven content.
• Conduct audience research and apply psychological insights to craft content that connects authentically with veterinary and customer communities.
• Maintain and optimize a content calendar that aligns with campaign objectives key events and brand initiatives.
• Monitor conversations respond to community engagement and build meaningful relationships with audiences.

Paid Media Strategy

• Plan and manage paid social search and display campaigns to maximize reach visibility and return on ad spend (ROAS).
• Oversee media planning campaign setup optimization and performance analysis.
• Develop data-driven recommendations for budget allocation and performance improvement.
• Track and report campaign ROI engagement trends and optimization strategies.

Content Creation & Storytelling

• Capture and produce original photo and video content at live events (including wet labs and other veterinary field events).
• Edit and publish high-quality multimedia content that reflects brand authenticity and professionalism.
• Work collaboratively with Creative Services to bring ideas from concept to execution.
• Quickly act on real-time trends and opportunities to enhance audience engagement and brand presence.
• Adapt social media content for other marketing channels such as websites and email campaigns.

Analytics Reporting & Optimization

• Use analytics tools to measure and report on the effectiveness of campaigns.
• Provide actionable insights and performance summaries to guide data-driven improvements.
• Evaluate both qualitative and quantitative metrics engagement reach growth and business impact.

Experience & Education Requirements

• Bachelors degree in Marketing Communications Public Relations Business or a related field or equivalent professional experience.
• 46 yearsof hands-on digital marketing experience including:
  • Paid and organic social media strategy
  • Content creation and storytelling
  • Campaign management analysis and reporting
  • SEM/SEO display advertising retargeting and web analytics
• Experience with cross-functional campaign execution and collaboration across teams.
• Prior work in the animal health veterinary or medical industries strongly preferred.
• Comfort with medical or procedural content (including cadaver-based training materials).

Skills & Technical Proficiencies

• Expertise in paid digital campaign platforms and social media tools (Meta LinkedIn Ads Google Ads etc.).
• Advanced knowledge of Google Analytics Tag Manager and digital reporting suites.
• Experience in photography videography and video/photo editing.
• Familiarity with HTML/CSS and web publishing best practices (a plus).
• Strong understanding of social media algorithms trends and engagement strategies.
• Ability to craft narratives that drive emotional connection and measurable business results.

Core Competencies

• Strategic thinker with strong creative instincts.
• Confident communicator and collaborator who can influence without formal authority.
• Comfortable with ambiguity and fast-paced evolving environments.
• Highly analytical self-driven and results-oriented.
• Passionate about creating authentic community-focused digital experiences.

Portfolio Requirement

Candidates must provide a portfolio or examples of work demonstrating:

• Social channels managed or grown with performance metrics (growth rate engagement impressions).
• Creative samples(photos videos or posts).
• Demonstration of both qualitative impact (engagement storytelling) and quantitative outcomes (reach engagement rates conversions ROI).