Retail Marketing Manager

Michael Kors is always interested in hearing from talented globally-minded individuals with a passion for fashion.

If you enjoy working in a creative fast-paced environment then we would love to hear from you!

Michael Kors Retail Marketing Manager

Division: MICHAEL KORS
Report Line: Director of Communications & Marketing
Location: Tokyo Office Aoyama / Hybrid

Job Summary:

Join Michael Kors as a Retail Marketing Manager where youll develop and execute sales promotion strategies to engage customers drive traffic and increase conversions. This role requires strong collaboration creativity and data-driven decision-making to plan and execute promotional campaigns and events. If youre passionate about luxury fashion and thrive in a fast-paced environment we want to hear from you!

Key Responsibilities:

Strategy Planning

• Develop and implement strategic sales promotion plans to drive store traffic and sales performance.
• Work closely with retail merchandising visual merchandising e-commerce and business planning & analysis teams to align sales promotion initiatives with business objectives.
• Monitor and analyze key metrics to measure campaign effectiveness and optimize future strategies.

Campaign Planning & Execution

• Plan and execute sales promotion campaigns including in-store activations seasonal promotions and product launches.
• Partner with global marketing teams to localize brand initiatives for target audience.
• Manage promotional calendars and ensure timely execution of campaigns.

Event Planning & Execution

• Plan and execute retail events including VIP experiences fashion showcases and store openings.
• Work closely with Retail Managers to identify co-marketing opportunities with key retail partners and shopping malls.
• Coordinate with internal teams and external vendors to ensure smooth event execution.

Customer Engagement

• Work closely with CRM Manager to support CRM initiatives.
• Develop in-store experiences that enhance customer engagement and strengthen brand affinity.
• Leverage data insights to personalize approaches and improve customer experience.

Retail Media & Tool Management

• Develop in-store POPs DMs digital signages posters etc.
• Order GWPs and manage inventory.
• Review department and outlet stores media websites SNS OOH etc.

Budget & Performance Management

• Manage sales promotion budgets and optimize spending for maximum return on investment.
• Set and track KPIs and provide regular reports to leadership.
• Ensure all sales promotion activities comply with brand guidelines and corporate standards.

Qualifications & Experience:

• Bachelors degree in Marketing Business Administration or a related field.
• At least 2-3 years of experience in sales promotion retail marketing or related roles in the fashion luxury or retail industry.
• Strong knowledge of market trends consumer behaviors and sales promotion strategies.
• Understanding of CRM and customer engagement initiatives.
• Excellent cross-functional project management communication and collaboration skills.
• Ability to multitask in a fast-paced environment and manage multiple stakeholders.

Why Join Us

• Be part of a globally recognized luxury brand.
• Opportunity to work in a dynamic and creative environment.
• Career growth opportunities within Michael Kors and Capri Holdings.

If you are passionate about luxury fashion and have a strong sales promotion background we invite you to apply and be part of our team at Michael Kors!

The Company is an equal employment opportunity employer. The Companys policy is not to unlawfully discriminate against any applicant or employee on the basis of race color sex sexual orientation gender identity religion national origin age military status disability genetic information or any other consideration made unlawful by applicable federal state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process please contact our Talent Acquisition team at