Recruitment Marketing Manager
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Job Location:
Marshall County, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a dynamicRecruitment Marketing Managerto join our Talent Acquisition team. This role will focus on developing and executing an innovative mix of job board utilization posting & sponsorship strategies and paid media campaigns to attract top talent. The ideal candidate will leverage analytics to maximize ROI and enhance our recruitment efforts across various platforms including Indeed/Glassdoor LinkedIn Google Advertising and iHireVeterinary while also supporting a select few specialized veterinary industry job boards.
Job Board Posting Strategy & Performance Analysis:
- Develop and implement effective job board sponsorship strategies to optimize visibility and drive candidate engagement for our most critical to fill requisitions.
- Track and analyze performance metrics to assess ROI and adjust strategies accordingly (qualified leads cost per lead etc.).
Paid Media Support:
- Manage execute and test new recruitment paid media campaigns including retargeting demand generation and Google Ads campaigns for both national voice and practice specific audiences.
- Explore and implement advertising strategies on LinkedIn and Instagram to enhance recruitment efforts.
Platform Specialization:
- Leverage Indeed LinkedIn and iHire platforms to maximize job postings and candidate reach.
- Support select veterinary industry-specific job postings ensuring alignment with industry standards and practices while creating a compelling and differentiated approach to leveraging the job board and maximizing candidate reach and platform performance.
- Ensure seamless integration or communication between job boards and ATS platform to enhance the candidate experience and streamline application processes.
General Marketing Support:
- Craft compelling job descriptions support website content and ensure employer brand alignment across candidate touchpoints.
- Develop and execute recruitment marketing plans that support hiring goals across critical hospital requisitions.
- Develop creative briefs for recruitment campaigns to support paid and organic efforts.
- Create storytelling content in the form of video testimonials static content social posts and captions for LinkedIn and other recruitment platforms as needed.
- Develop practice-level recruitment templates video testimonials
- Track and analyze campaign performance including cost per lead cost per hire and source effectiveness.
- Work cross-functionally with TA Marketing and Operations to align messaging and share best practices.
- Provide marketing toolkits and training to TA partners and practice managers to improve local recruiting support.
Qualifications :
Required Skills and Competencies:
- Analytical Skills:Strong ability to analyze data and derive actionable insights to improve recruitment strategies.
- Digital Marketing Expertise:Experience with paid media campaigns including Google Ads and social media advertising.
- Job Board Proficiency:Familiarity with job board platforms particularly Indeed LinkedIn and iHire.
- Project Management:Ability to manage multiple projects simultaneously while meeting deadlines.
- Communication Skills:Excellent verbal and written communication skills to effectively convey employer branding and job opportunities.
Preferred Attributes:
- Creative Thinker:Innovative mindset with the ability to develop unique recruitment marketing strategies.
- Detail-Oriented:Strong attention to detail to ensure accuracy in job postings and campaign execution.
- Team Player:Collaborative attitude with a willingness to support team initiatives and goals.
- Adaptability:Flexibility to adjust strategies based on market trends and recruitment needs.
Qualifications:
- Bachelors degree in Marketing Human Resources Business Administration or a related field.
- 2 years of experience in recruitment marketing digital marketing or a related field.
- Proven track record of managing successful paid media campaigns and job board strategies.
Additional Information :
Why Join Us
At Alliance Animal Health youll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. Youll join a collaborative marketing team dedicated to delivering impactful community-driven campaigns that make a difference for pets and their families.
Compensation: Up to $90000 base salary 10% annual bonus target
WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.
Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Time Management
- Sourcing
- Talent Acquisition
- Taleo
- ATS
- HR Sourcing
- Interviewing
- Management Experience
- Team Management
- Human Resources
- negotiation
- Recruiting
About Company
Alliance Animal Health was founded in 2017 based on the need for a new service model in the veterinary industry. The approach was to create a true partnership model that would help veterinarians by removing the stress of managing the business side of the practice and giving them the b ... View more
