Manager Media Analytics
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Job Location:
Cleveland, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
19 days ago
Vacancies:
1 Vacancy
Job Summary
The Marketing Media Analytics Manager plays a pivotal role within the Data-Driven Experience (DDX) team focusing on delivering actionable insights into customer behavior and marketing performance. This individual partners with DDX colleagues cross-functional teams and external agencies to develop and implement analytical strategies that evaluate and enhance omni-channel marketing impact. The role involves accelerating marketing test design conducting customer behavior analyses to identify drivers of success and areas for improvement and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey the Manager supports both business growth and customer value for Sherwin-Williams.
The DDX team operates within Sherwin-Williams Global Architectural Marketing (GAM) division dedicated to creating a holistic view of customers through data collection marketing activation and measurement of marketing line with DDXs overarching strategy the Marketing Measurement lead advances the omni-channel experiences for customers of Sherwin-Williams paint stores and Consumer Brand Groups.
We seek a strategic analytical leader to guide our Media Marketing Analysts in providing comprehensive media measurement reporting and insights across both digital and linear channels. The ideal candidate combines expertise in media analytics a talent for data-driven storytelling and a proactive approach to emerging industry trends and tools.
This role is essential to supporting multi-channel marketing initiatives for both professional and consumer audiences spanning retail e-commerce and CPG product lines. The Manager ensures media strategies are continuously optimized to maximize performance across paid owned and earned channels.
Responsibilities
Key Responsibilities
- Lead and mentor a team of media analysts focused on campaign performance media mix modeling and ROI analysis across B2B B2C and CPG segments.
- Oversee the development and delivery of regular reporting dashboards and ad hoc insights to inform media strategy and investment decisions.
- Ensure the team maintains a deep understanding of both digital and linear media best practices emerging platforms and evolving measurement methodologies.
- Collaborate with cross-functional teams including media planning brand marketing e-commerce retail operations and data science to align on KPIs and optimize media effectiveness.
- Evaluate and implement tools and data sources that enhance the teams ability to deliver timely accurate and actionable insights.
- Translate complex data into clear compelling narratives for executive stakeholders.
- Emerging Focus Areas
- Stay ahead of howAI-powered searchis reshaping the digital media landscapeimpacting paid organic and search strategiesand guide the team in adapting measurement frameworks accordingly.
- LeverageCAPI (Conversions API) data feedsacross major digital platforms (e.g. Meta Google TikTok) to improve attribution accuracy optimize campaign performance and ensure data resilience in a privacy-first environment
Qualifications
Required:
- Bachelors degree in Marketing Statistics Business or a related field; Masters preferred.
- 7 years of experience in media analytics with at least 3 years in a leadership role.
- Proficiency in media measurement tools (e.g. Nielsen Comscore Google Analytics Adobe Analytics) and data visualization platforms (e.g. Tableau Power BI).
- Strong understanding of media buying and planning across digital and traditional channels.
- Excellent communication and storytelling skills with the ability to influence at all levels of the organization.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Preferred
- Experience with marketing mix modeling or multi-touch attribution.
- Familiarity with SQL Python or R for data analysis.
- Knowledge of privacy regulations and their impact on media measurement.
- Hands-on experience with digital marketing data tools such as:
- Google BigQueryfor scalable data querying
- automated data aggregation across media platforms
- Sprout Socialfor social media analytics and reporting
TRAVEL:
Required:
10%
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purp ... View more
