Brand Copywriter Multi-Brand Communications
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing sports and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30000 people were home to leading ANZ names like Ladbrokes Neds TAB and Betcha.
Across Entain ANZ were shaping the future of sport and gaming entertainment through creative innovation storytelling and technology - creating experiences that connect with millions of fans.
Your Impact
This is where craft meets strategy.
As our Brand Copywriter youll define how some of the most recognised names in sport and entertainment sound. From the excitement of Ladbrokes to the energy of Neds the legacy of TAB and the next-gen edge of Betcha - youll help each brand speak in its own voice while ensuring a unified story across the portfolio.
Youll play a key role in evolving our tone-of-voice frameworks and guiding how brand storytelling flows through every stage of the marketing funnel from awareness to loyalty.
If youre a writer who thinks strategically understands how language builds brands and can influence creative direction through words this is your chance to shape something bigger.
A Day in the Life
Ideally based in our Brisbane office we work in a hybrid model that balances collaboration and flexibility.
Heres a snapshot of how youll make an impact:
- Define craft and evolve the tone of voice for each brand across all channels.
- Translate brand positioning and strategy into distinctive emotionally resonant storytelling.
- Write for every touchpoint - ATL digital social and in-venue experiences.
- Develop message hierarchies and frameworks that guide communication across the funnel.
- Partner with Brand Architects Creative Media and Production teams to bring campaigns to life.
- Act as guardian of brand voice ensuring consistency and connection across every audience interaction.
Your Strengths
- Proven experience as a copywriter or brand storyteller across ATL digital and social campaigns.
- Deep understanding of tone of voice brand language and persuasive storytelling.
- Skilled at writing for multiple brand personalities and audience segments.
- Confident collaborator - able to partner with strategists creatives and media teams to align copy with brand intent.
- Excellent attention to detail grammar and rhythm with a sensitivity to how language makes people feel.
- Experience in agency or high-tempo brand environments and familiarity with testing and message optimisation is ideal.
Life at Entain
At Entain its more than a job - its a place to grow connect and make an impact. We value individuality celebrate collaboration and create space for bold ideas that move people. Here youll help shape the voice of some of Australia and New Zealands most recognised brands - while developing your own craft in a supportive ambitious team.
Perks Youll Love
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast snacks and onsite barista.
- Office Vibes: Pool table live sports and fun social activities.
Entain theres nothing like it.
For more information please reach out to us atorhit apply to the wagering aspect of our industry applicants must be a minimum of 18 years to apply.
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Sports betting, gaming and interactive entertainment is changing, and were leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. Wit ... View more
