Marketing Strategy Lead Andean Region (Health Sector)

Bogotá - Colombia

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

About the role:

Lead the companys marketing strategy within the health sector developing and executing plans that drive business growth. Conduct market analysis manage product launches across the Andean Region and ensure alignment with sales areas all in compliance with sector regulations.

Key Responsibilities

Define and execute strategic marketing plans for business development and growth.
Lead the development of product and service portfolios.
Develop and maintain strategic relationships with Key Opinion Leaders (KOLs).
Manage the marketing budget controlling investments and ROI.
Coordinate new product launches from market research through to implementation.
Analyze market variables to adjust campaigns and maintain a competitive position.
Support the sales force with marketing insights and opportunity identification.
Evaluate and develop business cases aligned with the corporate strategy.

Requirements

Education and Languages

University degree in Marketing Business Administration or related fields.
Bilingual (English Spanish) - fluent.

Experience

Minimum of 4 years in leadership roles.
Track record of managing cross-functional projects.
Experience in the health sector (insurers health operators medical devices pharmaceuticals) will be a significant differential.

Knowledge and Competencies

Knowledge of the health system its dynamics and regulations (desirable).
Mastery of traditional and digital marketing strategies.
Skills in market research data analysis and report generation.
Ability to evaluate business models and ROI.
Leadership profile: ability to inspire and develop teams.
Excellent communication and presentation skills.
Strategic vision and results orientation.
Adaptability to work in multicultural environments.

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A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee

If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site - Find Jobs. Thank you!

About ConvatecPioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. ...